The track sang by Chris Martin in a tribute saw the biggest uplift after last night’s awards show.
George Michael’s A Different Corner has enjoyed the biggest streaming uplift following the 2017 BRIT Awards.
The song – performed by Chris Martin alongside a live recorded vocal of George’s – saw Spotify streams increase by 856% in the hour following the BRITs from 10-11pm last night (February 22), compared to the same time period one week earlier. Overall, George’s back catalogue saw a 108% surge in listenership on Spotify, more than any other artist featured on the ITV broadcast.
Chris Martin’s tribute followed a poignant eulogy to George spoken by his former Wham! bandmates Andrew Ridgeley and Pepsi & Shirlie. Ridgeley described George as “a supernova in a firmament of shining stars”.
The 1975 clearly impressed the viewing public – they saw their streaming figures rise by 102% while British Female Solo Artist winner Emeli Sande and Tribe Called Quest, the International Group recipients were listened to 62% and 61% more respectively.
Away from artist specific increases, Emeli Sande’s Hurts received a 331% boost and Robbie Williams’ new single Mixed Signals had raised engagement of 169%.
Complete artist and track increases are as follows:
- George Michael – +108% (more than doubled)
- The 1975 – +102% (more than doubled)
- Emeli Sandé – +62%
- A Tribe Called Quest – +61%
- David Bowie – +40%
- George Michael (performed by Chris Martin) – A Different Corner – + 856%
- Emeli Sandé – Hurts – + 331%
- Robbie Williams – I Love My Life – +274%
- Robbie Williams – Mixed Signals – +169%
- The 1975 – The Sound – +169%
- Skepta – Shutdown – +166%
- Robbie Williams – The Heavy Entertainment Show – +165%
- Bruno Mars – That’s What I Like – +103%
- Little Mix – Shout Out To My Ex – +9%
- Katy Perry – Chained to the Rhythm – +28%
The big winner on the night was David Bowie, who was posthumously honored with the British Male Solo Artist and Mastercard Album of the Year prizes. Click here to view all of the lucky, talented winners.