The management tides have changed once again for Tidal, bringing yet another new CEO for the streaming service in their flow.
Former Sony Music executive and Kobalt Music Group president, Richard Sanders will now head the platform, surfacing as the fourth chief executive officer to sit atop the company’s wave.
Tidal aspires to compete more effectively with existing streaming services like Spotify and Apple Music under Sanders’ direction, and prosper Tidal likely will, given Sanders’ extensive experiential background. Sanders’ career in the music industry canvasses more than thirty-years of involvement, including an additional prior position as Sony International’s president of global marketing, rendering Sanders a branding dynamo.
Wielding releases from industry powerhouses like Beyonce, Daft Punk,Kanye West, and Nicki Minaj, Tidal boasts a strong store of talent, needing only a CEO to drive the service’s current forward.