Avicii has shared the official video for his new single ‘Lonely Together’. Taken from his current EP AVĪCI, the track features British pop singer Rita Ora, who performed the song live on the first episode of the 2017 series of BBC’s Strictly Come Dancing on the 9th of September.
The video was directed by Levan Tsikurishvili, and co-directed by Phillip R. Lopez. Of the video, Tsikurishvili says: “It was such a big honour to create this beautiful piece for Avicii and Rita Ora. It has been an amazing fun process in many ways – I loved the idea of playing around with the ‘frozen’ world. What I would do if I could freeze the world – imagine one day if you really could do that, what would you do?”
The 5-track ‘AVĪCI’ EP is the first new music from Swedish DJ, producer and songwriter Avicii since 2015 and the announcement of his retirement from the live circuit last year. ‘Lonely Together’ has already proved a hit and currently sits at number 4 on the UK iTunes chart and has been streamed over 55,000,000 times on Spotify alone.