Millennium Dance Complex & Zumba – Dance Campaign – A leader in the dance fitness industry, Zumba is teaming up with Hollywood’s hottest dance studio, Millennium Dance Complex (MDC), to visualize dance moves through a new lens. The two powerhouse brands are collaborating to get people moving, prompting interest in dance as a form of expression and exercise that everyone can do, and motivating fans to try Zumba classes.
Zumba stars Dahrio Wonder, Mauricio Camargo, Cat Chiemelu and Kreesha Turner took to the dance floor alongside MDC choreographers Kenny Wormald, Willdabeast Adams and Brinn Nicole Gooch (who have a huge online fanbase), to create an infusion of different moves to popular Zumba tracks. All the dancers were inspired to blend traditional Zumba choreography with popular funk, reggaeton, and hip hop moves to show everybody that feeling like a pro dancer just takes some imagination and willingness to have fun. No matter who you are, you can do these moves and own the floor!
The partnership includes three core campaign spots, plus supporting social content to educate and introduce audiences to this fresh take on dance. The talented dancers and Zumba instructors were hand-picked for their inventive dance styles and contagious personalities.