New Spotify data shows sharp increase in listening time, artist diversity

spotify-increase-average-listener-diversity

spotify-increase-average-listener-diversity

spotify-increase-average-listener-diversity

“The pie is getting bigger and there are more slices going around.”

In an announcement by David Erlandsson and Jomar Perezos of Spotify, the company has revealed statistics that show in an increase in hours listened and music diversity.

Average listener hours are up 25 percent, alongside a 37-percent increase in diversity. Erlandsson and Perezos credit editorial and algorithmic playlists are the center of the increase, while critics counter that the data is too general to definitely indicate the average individual listener is listening to a larger pool of artists and more often than years before.

The graphs below show the company’s analytics over the past few years.

Advertising

loops radio

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s