Ahead of their debut album “Treehouse,” SOFI TUKKER shares the music video for their latest single “Baby I’m A Queen.” Steeped in raucous guitars and anthemic lyricism, the track is a full-blown hands in the air tune that’s ready to jump start your weekend. The song was written about embracing tumultuousness and vulnerability. “Just because you are vulnerable, doesn’t mean you have to let yourself be belittled or infantilized (why is “baby” the default nickname?)” the band says of the song. “We are strong and empowered because we cry, because we desire, and because of what is chaotic about us. This song is about standing up as strong and powerful, because of that courage to share ourselves. It’s about being both a baby and a queen at the same time.”
Filmed in Miami and directed by Phillip Lopez (Kygo, Selena Gomez, Pussy Riot, Cold War Kids, Kevin Morby, Avicii, Rita Ora), the clip opens in a rigid kids beauty pageant before everyone lets loose and embraces the freedom to be themselves.
“Kids have a natural ability to be creative, chaotic, and totally all embracing of every part of themselves. When we grow older, we are taught to button up, quiet down, fit in, and compare ourselves to ideals. We are inspired by the kids who haven’t been taught to color in the lines yet. Beauty pageants teach kids that being beautiful is a competition and that in order to succeed, you have to be a specific kind of perfection. In this video, we are flipping that narrative and letting the kids define their own beauty standards. We have so much to learn from them. It feels especially relevant right now, as kids take over the American imagination and more people realize how much we have to learn from them, even about politics and common decency. By the end of the video, we stop being judges and instead, we let the kids take charge. We all get messy and playful together. Covered in paint, laughing, and fooling around together, that’s when we are the most beautiful. We made this video with Philip Lopez, who inspires us by directing in that spirit of playfulness. What if instead of adults being infantilized (“why do you call me baby?”) we exalt the wisdom of the kids? Baby, you’re a Queen.”
“Baby I’m A Queen” follows the pair’s international hit “Best Friend,” which has been smashing the radio charts hitting #1 on Dance radio, #16 on Alternative, #18 on Pop, and #29 on HotAC.
5. Good Time Girl (feat. Charlie Barker)
7. My Body Hurts
8. The Dare
9. Baby I’m A Queen
10. Best Friend (feat. NERVO, The Knocks & Alisa Ueno)