SoundCloud has launched its first ever creator-led advertising campaign, which showcases artist’s stories across its apps, playlists, social feeds and newsletters, as well as social and out of home advertising.
Entitled First on SoundCloud, the initiative will promote emerging talent through new music, video and photography.
The debut campaign features creators that started their careers on the streaming platform, including Kehlani , Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo, and Witt Lowry.
“SoundCloud is the only truly open audio platform, built for creators first,” said Kerry Trainor, Chief Executive Officer, SoundCloud.
“CREATORS ARE THE CENTER OF OUR ECOSYSTEM, AND THIS CAMPAIGN UNDERSCORES OUR COMMITMENT TO EMPOWER THEM WITH THE BEST TOOLS, DATA AND RESOURCES TO SHARE THEIR WORK, INSPIRE THEIR AUDIENCES, AND BUILD THEIR CAREERS ON SOUNDCLOUD FIRST.”
KERRY TRAINOR, SOUNDCLOUD
“Creators are the center of our ecosystem, and this campaign underscores our commitment to empower them with the best tools, data and resources to share their work, inspire their audiences, and build their careers on SoundCloud first.”
Erika Leone, Director of Brand and Integrated Marketing, SoundCloud added: “We’re inspired and humbled to have such an incredible line-up of artists tell their stories of starting on SoundCloud, and to connect them with even more fans through the campaign.
“These stories represent the millions of creative journeys that begin on SoundCloud first.”
Any creator has a chance to get involved by uploading an original track to SoundCloud and tagging it #SCFIRST.
Submissions will be considered for inclusion in the First on SoundCloud playlist on the platform’s homescreen, and for support across social media, newsletter and blog posts.
Creators will also be reviewed for inclusion in the SoundCloud Premier monetization program, which offers revenue share and additional promotional resources.
Source : Music Business Worldwide