Instagram and Spotify introduce new story feature to simplify music sharing

The days of screenshotting that track that you’ve been digging in order to share it on your Instagram story are over.

Instagram and Spotify introduced a new music sharing feature that allows Spotify listeners to share the song that they’re currently streaming with their Instagram followers. Spotify users need only to select the ‘Share to Instagram Story’ option from the ‘share’ dropdown menu to do so. Sharing a song unlocks exclusive art stickers specific to each song, album, artist, and playlist. Instagram users can then add the stickers to their music post to further customize the story addition.

The new ‘Share to Instagram Story’ button streamlines the music sharing process, one that is key to many Instagram account holders’ interaction with the app. “The music world lives on in Instagram–three out of the top five most-followed accounts belong to music artists,” Instagram said in a statement. “Music fans come to Instagram to express themselves and discover new content from their favorite artists and we’re making that easier with the ability to share directly from Spotify.”

When followers view a given song story, they will be presented with the ability to listen to the tune on their own Spotify app, via a ‘play’ button visible in the upper lefthand corner. “It adds a whole new level to music discovery since friends will be able to get a glimpse of what you’ve been listening to–and you can do the same with them,” Spotify said of the feature.

H/T: NME

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