Radamiz, Brooklyn native and newly signed Payday Records rapper,
his visuals for his latest single, “V.I.M.” Through the genius direction of Zachariah Smith, the music video pays homage to Radamiz’s upbringing in Bed-Stuy. The visual finds Rad and crew hanging out in different spots of New York City, following them under subway tracks, to a rooftop overlooking the city and on the steps of a Harlem park.
Watch the Visual for V.I.M
“When you’re in these neighborhoods, V.I.M. is one of those stores that everybody knows growing up,” Radamiz says. “I feel like we use it (V.I.M) as a metaphor for our surroundings.”
Raised by Dominican-immigrant parents in Bed-Stuy, Brooklyn’s Sumner Projects complex, 25-year-old MC Radamiz’s story is unlike a story told before. Being influenced to start rapping at the age of 12 outside of his first job packing groceries outside of a local supermarket, Jadakiss, Notorious B.I.G., Jay Z, Eminem helped shape the young MC’s idea of what a great lyricist was supposed to sound like.
One of Radamiz’s biggest highlights was being declared as Hot 97’s East Coast “Who’s Next” artist for 2013. Performance wise, Radamiz has opened for the likes of Kendrick Lamar, Rakim, A$AP Ferg, Talib Kweli, Action Bronson, Pro Era, Tunji Ige, Chuck Inglish, Smoke DZA, Vic Mensa, Smif-N-Wessun, Nitty Scott MC, and much more. He’s also been busy performing at venues all over NYC including SOB’s, Webster Hall, Santos Party House, YouTubeSpaceNY, etc. He was recently on the Main Stage opening for Nas, Talib Kweli, Fabolous and more at the 2016 Brooklyn Hip Hop Festival.