Drawing from real life events over her last four years in Los Angeles, from the mundane to the magical, indie & electro-pop artist ALLIE X offers one of her most lyrically personal works to date on her new single “Not So Bad In LA.” Released today (July 13), the song follows the highs and lows, and requisite cognitive dissonance, of living in a city that thrives on status and glamour-recognizing its soullessness and superficiality, and admitting she just might like it. How does one reconcile the two?
Says X“I was driving to the dry cleaner and it was really sunny and really nice and I said ‘ah, it’s not so bad in L.A.’ I made a voice memo.” 
Experience “Not So Bad In LA” now at:  
Born Alexandra Hughes, the Toronto native who now calls Los Angeles home emerged on the scene as something of a mystery and ever since has been peeling back the layers, revealing more about herself. The singer/songwriter’s 2015 debut album Collxtion I was a critically lauded, supercharged pop record that explored the world of X–a place that provides a sanctuary for those unresolved fragments of self, those parts of you that still don’t feel whole or fulfilled. X is the possibility of anything, an identity you can take on while you find your truth. “I’m not an obvious pick,” she says of her rising star thus far. “I’ve always had to find hidden roads to be understood.”  Along the way, she has garnered the support from fellow female musical outsiders as Katy Perry, Grimes and Tove Lo as well with her passionate LGBTQ-identifying fans.
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