AMSTERDAM, July 20, 2018 – Off the back of a blistering performance at Ultra Europe, a tidal wave of support from dance music luminary Marshmello and gathering a quarter billion total streams across hit catalog, rising star Crankdat has landed onto Armada Music for his debut release on the Amsterdam-based record label. Widely considered one of the most talented youngsters of the dance music realm with a mere 21 years of life experience under his belt, the Ohio native shows exactly why he’s rapidly become one of the most well-respected producers of the moment with ‘Say It’, featuring L.A.-based singer-songwriter Sara Skinner.
A paradigm of masterstroke productions, ‘Say It’ sees Crankdat blurt out a scurrying drum and bass rhythm kicking up dust while staying impeccably pristine in surround sound. Spearheaded by a contagious electric guitar riff turned inside out and Sara Skinner’s vocals tumbling from heaven, the track is pushed to top speed by urgent strings before coming to a climactic full stop. Simply put, this one’s sure to rush onto all the playlists that matter this summer.
Crankdat: “The production process of ‘Say It’ was absolutely seamless. I produced the beat earlier this year with no intentions of doing anything with it — sometimes I make very different styles of music for total fun, and so was the case with this, I just did it for fun. When I sent it around to my team and a few other trusted ears, everyone really liked it, and so arose the possibility of it becoming an actual release. I sent it to this vocalist I met on the Internet a few months prior, the super-talented Sara Skinner, as we had discussed working on a song in the weeks before. We never got in the studio together, never called about it, talked about it etc. She just took it and ran. The first demo Sara sent back was absolutely GOLD. She did her thing, and she nailed it. Afterwards, I finished processing the vocal and engineering the beat, and thus, ‘Say It’ was born!”
Sara Skinner: “Christian (Crankdat) sent me this track late one night, and I was so stoked on the music that I immediately set up a co-writing session with Karra (who worked with me on ‘Interstellar’ and ‘Time Warp’). I write all my music for my own project, but I’m pretty new at working on electronic music, so I hit her up because I needed to make sure this one was another really great one. We ran with our usual thought process and kept a strong focus on the melody and painting mental images with the lyrics. We recorded the vocals right there and then to capture the actual energy of the song in that moment. I’ve been really excited about this one; the track alone is epic, and I’m grateful to have worked on a song with such a well-respected guy in the scene.”