elrow Unveils Full Lineup for The Rowmuda Triangle at NYC’s Avant Gardner, November 24,
The “Party of Eternal Happiness”
Steve Lawler B2B Yousef, wAFF B2B De La Swing, Acid Mondays, and Andres Campo Spin Final Installment in elrow’s 2018 roaming NYC residency
Tickets on sale HERE
Rounding out their NY residency and following two sold-out events (5,000 attendees), global party purveyors elrow announce today the lineup for their third and final installment of their 2018 NY residency. The party themed ‘The Rowmuda Triangle’ at Avant Gardner will feature Steve Lawler B2B Yousef, wAFF B2B De La Swing, Acid Mondays, and Andres Campo at Avant Gardner on November 24.
WATCH ‘THE ROWMUDA TRIANGLE’ TRAILER HERE
elrow is the most celebrated immersive electronic music event brand in the world, simultaneously operating in 50 countries and 4 continents, known to deliver the most “outlandish” (Billboard) and memorable experience anywhere around the globe. Exotic, spiritive, provocative, creative and forward-thinking, the Arnau family-run event brand has entertained the masses for over 100 years, offering a uniquely distinctive immersive experience, with guests playing part in the show. What’s made them so successful is their consistent strive to be wild, be creative, take the best care of their guests, and never fail to wow them.
The nautically-dream like themed celebration with the all-star house and techno lineup follows the wildly successful, sold-out Nomads, New World spectacle at Avant Gardner in April and Rowlympics B2B marathon at Brooklyn Mirage in July. As with their previous sold-out events in New York, more than 2,500 early bird tickets for Rowlympics were snatched up in less than 24 hours based solely on word-of-mouth, previous to any talent line-up announcement.
At ‘The Rowmuda Triangle’, inspired by the Bermuda Triangle, audiences will embark on an odyssey that began aboard a pirate ship from Ibiza, later swallowed by the Craken when passing through Atlantis. The Party of Eternal Happiness is soaked in shipwrecks and populated by insane sea creatures.
On November 24 attendees can experience where spectacle, music, color, and happiness — essential elements of elrow’s DNA — get together to create that unique and involving transcendent experience that only elrow can deliver.
PRAISE FOR elrow
“A Worldwide sensation… arguably one of the most popular global parties currently.” – FORBES
“There’s a reason that elrow has exploded outward from its European headquarters … it has become an international phenomenon that simply cannot be matched. When it comes to happy feels, immersive experiences and a truly one-of-a-kind, interactive playing field, elrow takes home the coveted medal.” –DJ MAG
“The Medicis of raving” – THE GUARDIAN
“Legendary” – MIXMAG
“Ibiza’s most spectacular roving soiree” – BLACKBOOK
“The opposite of electronic music dingy warehouse parties… The best way to describe elrow show is the dance and artistry… the word “immersive” gets thrown around very often, but the lines between reality and fantasy really blur at elrow” – METRO US
“An avant-garde entity in the electronic event market, elrow derives much of its influence in the increasingly popular trend of experiential nightclubbing from its deemphasis on the music as the primary point of focus, and its redirection of that attention to the thematics of event production.” – DANCING ASTRONAUT
“One of the most successful and outlandish party brands around the world.” – BILLBOARD
“Arguably the world’s most popular clubbing brand” – RESIDENT ADVISOR
More about elrow:
Watch the elrow mini historical documentary HERE.
Watch the making of the elrow performances and decors HERE.
Hailed as “one of the most successful and outlandish party brands around the world” by Billboard and boasting over 250 events to its credit, elrow is a global phenomenon that can run five events simultaneously and is used to selling out as many as 15,000 tickets in under four hours even before lineups are announced. elrow events take place in over 50 cities on all seven continents, including residencies in Ibiza, Dubai, Madrid, and Barcelona, and stages at major festivals including Glastonbury and Electric Zoo. In 2018 alone, they have over 40 events planned, each guaranteed to sell out as well. Launched in 2010 in Barcelona, elrow is the modern iteration of an entertainment family dynasty that stretches back almost 150 years to 1870. Currently at the helm of the multimedia conglomerate are Juan Arnau Lasierra (CEO) and Cruz Arnau Lasierra (marketing director), who consider “spectacle, music, color and happiness” an inherent part of elrow’s D.N.A. and see New York as elrow’s new home. Elrow is a true force to be reckoned with, elating discerning partygoers worldwide, as evidenced by their more than 1 million followers on Facebook and 230,000 on Instagram. Fans follow elrow loyally around the planet, confident they’re part of a magical experience, determined to seize a place in the realm of memorable parties that channel royalty’s most outrageous extravaganzas.