The partnerships will allow SoundCloud creators to stream and mix music on the platform’s catalog using a SoundCloud Go+ subscription and the DJ application of their choice.
The integrations will begin rolling out in 2019.
To support the integrations, SoundCloud announced via a blog post that it’s added high quality audio streaming to SoundCloud Go+, its premium tier.
All content uploaded to SoundCloud in a high bitrate or lossless format will be available to stream in high quality at AAC 256 kbps.
Subscribers can opt-in to high quality streaming by going to their SoundCloud settings under “streaming quality.”
“Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” said Kerry Trainor, Chief Executive Officer, SoundCloud.
“SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level.
“Through these partnership, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use everyday.”
“UNTIL RECENTLY, DIGITAL WORKFLOWS FOR DJS WERE LIMITED TO DOWNLOADS AND PHYSICAL MEDIA, BUT STREAMING WORKFLOWS ARE THE FUTURE.”
KERRY TRAINOR, SOUNDCLOUD
Pedram Faghfouri, Director of Products, Traktor added: “Native Instruments and SoundCloud share a vision to inspire and empower music lovers and creators so we’re excited to work on this milestone integration.
“The news means more users will be able to seamlessly go from inspiration to creation, whether a first time DJ, hobbyist or professional. User feedback and collaboration is central to the development of all of new Traktor products and services and streaming has been a hot topic across our audiences.
“With over 500,000 Traktor users and new hardware and software released today, we’re pleased to continue pushing the boundaries of what’s possible with digital DJing and look forward to sharing more on this integration early next year.”
SoundCloud recently announced that it is expanding its direct monetization program, SoundCloud Premier, to hundreds of thousands of users.
H/T : Music Business Worldwide