Rising pop star MAX has released the new music video today for his single “Love Me Less”, featuring Quinn XCII. Directed by Drew Kirsch (John Legend, Lennon Stella, Jai Wolf), the piece explores a tricky web of love, friendship, and a truly psychotic breakup. With eye-popping colors and scenery, the video marks another vibrant chapter in the artist’s new yellow era. Watch it now HERE.
“I made this video with so many of my best friends,” MAX said about the video. “Drew and I spent months writing the treatment and visualizing every scene to create the colorful world we both envisioned. It feels amazing to finally share it with everyone!”
“Love Me Less” was produced by Roget Chahayed (Travis Scott, Halsey, Calvin Harris) and Imad Royal (The Chainsmokers) and initially debuted on April 5th, 2019. Upon its release, the song earned coveted spots on 25 New Music Friday lists on Spotify including the cover of the It’s A Bop playlist, as well as over a dozen more on Apple Music including A-List Pop, Best of the Week, and more. Most recently, it became the number 1 song on Spotify’s massively popular Pop Rising playlist. Having already crossed 3 million streams on Spotify and commanded radio play on a number of stations across the country, the track has continued to explode nationwide. Listen to it now via all digital streaming platforms HERE.
So far this year, MAX has already been featured glowingly by fashion magazine L’Officiel, dubbed a “Young Pop God” by GQ, and nominated for Best New Pop Artist at this year’s iHeart Music Awards alongside alongside fellow nominees Marshmello, Bazzi, Lauv, and NF. The honor followed the success of his 2016 album Hell’s Kitchen Angel, which contained the enormous single “Lights Down Low”. The track reached one billion total audience spins on iHeartRadio Stations, earning MAX iHeartRadio’s prestigious Titanium Award earlier this month.
“Lights Down Low” has become a bonafide hit since its release, achieving multi-platinum status worldwide and impressively crossing over 500 million streams. The song held the #1 spot on Billboard’s Adult Pop Radio chart, reached #7 at Top 40 radio and stormed the top 20 on Billboard’s Hot 100 chart. The track even reached television airwaves, as MAX brought an emotional, stripped-down rendition of “Lights Down Low” to The Late Late Show with James Corden, as well as a powerful, choir-backed version to Live With Kelly And Ryan.
As an iHeart 2019 ‘Best New Pop Artist’ nominee, MAX has been labeled by Billboard as a top pop-star to watch and a “Young Pop God” by GQ. Born in New York City, the multi hyphenate artist, actor and dancer has toured the world multiple times over, been featured in a Dolce and Gabbana campaign with Madonna, and starred in critically acclaimed films and television shows. With the breakout success of his 2016 full-length album, Hell’s Kitchen Angel, MAX yielded an inescapable smash in the form of his hit-single “Lights Down Low”. The song generated half a billion streams globally, earned double platinum certifications in the US and Canada, gold in Holland and Australia, the song soared on the Billboard Hot 100 chart, reached #7 at Top 40 radio, #1 on Shazam, and #1 on the Billboard Adult Pop Radio airplay chart.
As the track took off, MAX delivered seismic renditions of the song on The Late Late Show with James Corden, Live with Kelly and Ryan, Good Morning America, and TRL. “What people loved about ‘Lights Down Low’ was the story, I’d never been more honest. It just clicked. I only scratched the surface on Hell’s Kitchen Angel, though,” he goes on to add, “I’m taking even more risks on my next album. I want to be as authentic as possible whether it is about losing people in my life or just who I am as a person. The new music continues to dive deeper into spreading a message of being true to who you are, wearing what you want to wear, loving who you want to love, and being accepting.” With his sophomore album on the way and a world tour in the works, 2019 is shaping up to be a huge year for MAX.