September 6th 2019: West coast based artist Derek Luh has released his infectious first single “Jerry Maguire”, out now via innovative content platform and global distributor Vydia. The single is accompanied by a nostalgic lyric video designed by Emmy Award Winning motion graphic artist Emonee LaRussa, sure to bring back memories of Microsoft Paint and a desktop game of Solitaire. Listen to “Jerry Maguire” on Spotify, Apple Music, and all DSPs worldwide and watch the lyric video here.
Listen HERE: https://vydia.lnk.to/JerryMaguire
Watch the Lyric Video HERE
“Jerry Maguire” pairs clever, stream-of-consciousness lyrics and a distinctive flow for “a completely new sound,” Derek explains. “From the production to how I sing and rap, everything is new and polished. I’m starting to become more polished, going from a mixtape rapper to an actual artist.”
The inspiration behind recording the track was completely spontaneous and organic:
“Honestly that day in the studio I was like ‘I wanna make an anthem, something everyone can sing along to. I wanna be on stage and don’t even wanna sing the hook.’ I couldn’t think of anything to write about because I had so much going on in my head and in my life. My thoughts were all over the place and then it hit me, I’m just going to make a song about exactly that,” he shares.
Recording artist, model, and entrepreneur Derek Luh first broke onto the scene in 2013 with his debut mixtape, LA Confidential creating a noteworthy buzz as a savvy lyricist with a signature flow. Since then, Derek has worked with the likes of Dizzy Wright, French Montana, and Wale, as well as toured with Machine Gun Kelly and IAMSU!. Overcoming struggles in and out of the studio, Derek has released five projects in five years; with 2018’s For Your Consideration showcasing his transformation into a mature, yet addictive new sound.
In between the studio and stage, Derek has built a strong following amassing more than 500k fans across verified platforms and has participated in recent campaigns with Puma, Diesel, Armani Exchange, Lacoste, and Snapchat. Passionate about owning his brand and maintaining independence, Derek spent the first 6 months of 2019 developing his independent label, Low Sodium Records, an interactive app, and finishing his new EP in partnership with Vydia.
“Jerry Maguire” On All Platforms: https://vydia.lnk.to/JerryMaguire
Vydia (vydia.com) is a fast-growing, Inc. 500 technology company that has built a premier platform for the exploding video content industry. Our solutions empower music creators to easily distribute, manage, and optimize their video and audio content through one centralized platform. The company is a leader in the space as evidenced by strategic partnerships and integrations with Vevo, YouTube, Facebook, Spotify, Apple, and several more. The vision of the company is to disrupt the entertainment industry through automation, data, and artificial intelligence that helps both creators and the next generation of music distribution. Vydia is constantly evolving and has attracted more than 200,000 musicians, influencers, and brands worldwide. The company recently completed Series A financing, poising it to continue the exponential growth it has achieved since its inception.