Apple has partnered with in-store music and entertainment provider PlayNetwork to launch a Music for Business service.
According to the Apple Music for Business landing page, businesses will be able to use the service via a dedicated iOS app and CURIOPlayer Z8 music players.
Apple has already been testing a version of its new offering in Harrods and Levi’s stores, according to the Wall Street Journal.
Apple Music for Business features human-curated playlists and PlayNetwork’s music supervisors will ‘hand-select’ tracks ‘to help you develop a solid music strategy and build a custom sound for your brand’.
The Cupertino-based tech giant filed a trademark application for ‘Apple Music for Business’ with the United States Patent and Trademark Office in November 29, 2018.
“THIS REVOLUTIONARY SERVICE COMBINES WORLD-CLASS MUSIC CURATION, PROPRIETARY TECHNOLOGY, AND EASY-TO-USE TOOLS TO LET CUSTOMERS LISTEN TO, SHARE, AND ENJOY THE MUSIC YOUR BRAND PLAYS—NO MATTER WHERE THEY GO.”
Writes Apple on the Apple Music Music for Business landing page: “This revolutionary service combines world-class music curation, proprietary technology, and easy-to-use tools to let customers listen to, share, and enjoy the music your brand plays—no matter where they go,”
A study carried out by Nielsen Music in October 2018, commissioned by Soundtrack Your Brand (which is backed by Spotify) found that rights-holders around the world may be losing out on at least $2.65 billion each year because small businesses are playing background music through personal streaming accounts.
Source : Music Business Worldwide