“poised for pop stardom.” – PAPER
“completely addictive.” – The Line of Best Fit
“furiously catchy” – Idolator
“Pop genius” – ScandiPop
“emotive, honest songwriting'” – HillyDilly
“turns ordinary issues into clear and compelling confessionals.”- Billboard
“she has proved she has the voice to back-up her highly sought-after writing-chops” – V Magazine
“Against an upbeat pop backdrop is a desperate and heartbreakingly relatable reflection” – Forbes
Today, Swedish artist and prolific songwriter SHY Martin (real name Sara Hjellström) has released a new single titled “Slow.” The track is available everywhere now here + watch the behind the scenes / lyric video here.
Emotive, delicate, and poignantly relatable, “Slow” brings SHY’s lyrical prowess to the forefront. As she describes,
- “When I started writing songs I never did it without my guitar. I spent hours and hours writing on my bed with it, and if not there it was on a little pier by a lake next to our house. A few years ago when I moved to Stockholm I stopped writing songs that way. This past summer me, my brother and two of my closest friends and co-writers Nirob and Litens went to spend a weekend at my parents’ place in the countryside where I grew up. We ended up bringing the guitar everywhere we went. It was the first time in years I’d even held the guitar, but I guess going back to where it all started made me feel like nothing had really changed. ‘Slow’ was written during those days in the countryside. I picked up the guitar while we were eating breakfast one morning and started playing some chords. We were talking about how scary it can be jumping into a relationship immediately after a break up. I really felt like I wanted to keep the feeling we had when we wrote it by keeping the production simple, organic.”
“Slow” kicks off what is slated to be a big 2020 for SHY Martin, who spent 2019 releasing a string of singles and collaborations solidifying her place among the top rising pop artists. Her previous single “Make Us Never Happen” debuted with Forbes and saw top placement across many Spotify ‘New Music Friday’ playlists. Summer 2019 single “Same Old” and spring release “Out of My Hands” were equally well-received with support from the likes of V Magazine, PAPER, Idolator, and The Line of Best Fit, among others. The songs are a precursor to a forthcoming new EP, which will see a 2020 release.
SHY Martin also recently released a collaboration with Swedish duo NOTD on track “Keep You Mine.” Watch the video here. SHY also released a collaboration with Boy In Space on single “On a Prayer” — listen here.
Since the release of her December 2018 debut EP, Overthinking, which featured standout singles “Forget To Forget,” “Good Together,” and “Just A Little Longer,” SHY Martin has amassed a collective 150 million+ Spotify streams. Her releases have generated widespread critical love, notably with PAPER naming SHY among their ‘100 People Taking over 2019.’
2019 also saw SHY Martin complete her first European headline tour, which traversed 14 cities and stunned audiences with her electrifying live show. SHY also supported Nina Nesbitt last December at her London show. Stay tuned for more tour news to come.
About SHY Martin
SHY Martin first established herself as a songwriter, a path that launched in dynamic fashion via her co-write and featured vocal on Mike Perry’s “The Ocean (ft. SHY Martin).” Recording the vocals in one-take in her home wardrobe (after a tonsil operation!), SHY wrote the track with longtime Swedish songwriting partner, SHY Nodi, and the track went on to win Spotify Sweden’s ‘Most Streamed Song of the Year’ with a groundbreaking 600 million streams.
SHY’s songwriting catalog has gone on to generate 2.5 billion Spotify streams including credits on “First Time” by Kygo ft. Ellie Goulding, “(Not) The One” by Bebe Rexha, “All We Know” by The Chainsmokers, “I Wanna Know” by NOTD (ft. Bea Miller), as well as songs for Jess Glynne, Astrid S, and ALMA, among others.
Raised in the small town of Lerdala, Sweden, SHY Martin first began writing songs and poetry in her youth as a means of self-expression. “I was never good at talking about my feelings so I wrote them down instead,” SHY describes. “When I felt sad, me and my mum wrote letters to each other about it. So expressing myself through songs came pretty naturally for me.” After winning a music contest at her school at age 17, SHY signed with EMI for a period though ultimately decided to go independent.
In addition to her artistry, SHY is a champion for philanthropic causes, notably joining Spotify CEO/Founder Daniel Ek and songwriter/producer Max Martin‘s coveted ‘Equalizer Project,’ a group aiming to combat gender inequality in the music industry. SHY also participated in Bebe Rexha’s 2018 ‘Women In Harmony’ Dinner in Los Angeles, a gathering to empower female artists in music including Charli XCX, Kim Petras, and Avril Lavigne. She also performed alongside Matoma at the 2017 Nobel Peace Prize Concert. View here.