unveils introspective minimal pop gem ‘To Be Yang’
Taken from new album ‘The Futurist’ due September 2020
“Novaa’s latest release, ‘Alien’, is a flowy track about all the intimacy and alienation of being a human.” – Girls Are Awesome
“Intricately produced alt/electronica pop effort from Novaa that enthralls the senses and awakens the mind” – The Line of Best Fit
Berlin based experimental pop artist Novaa continues to enthral with new track ‘To Be Yang’, a minimal-pop, introspective thought piece that floats seamlessly over atmospheric electronic beats. Taken from her brand new album ‘The Futurist’ due later this year, it follows on from her recent singles, ‘Alien’, ‘Elon’, ‘Drones’ and ‘AI Am In Love’.
She says: “This song is about being young and feeling lost and misunderstood. It’s about being told that you are special, that you as a single person can change the whole world but also feeling like you are just one of many and nobody cares about what you feel or do. It is about being able to connect with everyone in the world but at the same time struggling to connect with the people that are closest to you on a deep level. Being young in this complex and at times confusing world is weird. Often I feel like an outcast but then I feel like most of my peers feel like outcasts as well. I always thought that being young means being hopeful and full of ideas and energy. And I still believe that, but somehow the reasons to be hopeful get less and less. Especially when you look at the people in power. I don’t feel like a lot of people in the governments and in power represent what my generation is about and understand our worries and struggles in daily life. About 2 years back I came across an instagram profile by a guy called Andrew Yang. He only had very few followers but said he is running for president of the United States. I read about some of his ideas and watched a couple of his speeches, and all his ideas made completely sense to me. And what was the most special to me about him, was that he was hopeful and gave me hope. About the future, about finding solutions for all the challenges that we are going to face and that we already face. This song is inspired by Andrew Yang but also kind of a thank you to him. That’s why in the end of the song you can hear a quote by him. It was a lecture he gave back in 2012. I started off with a guitar sample that I made a while back. Out of nowhere I was singing the first verse to myself. Then some weeks later I locked myself in to finish producing and writing the song. Everything came very natural to me because I felt the topic so deeply. It’s something that I always longed to say with a song but somehow never managed to. I kept the production as it was after the two days I worked on it. It’s very raw and me and Novaa.”
Following on from her acclaimed self-titled debut LP released in 2019, Novaa explores the future on her forthcoming album The Futurist. Or rather: how we used to see the future, how we used to imagine the future. A future that actually might be our reality today:
“So many technologies influence us profoundly, but they are barely discussed in the public”, Novaa explains. She’s always been interested in futuristic topics, pestering her physicist brother to explain the world of technology, physical laws and inventions to her, devouring podcasts, documentaries, and books dealing with ideas of the future. “I wanted to break down really complicated matters into something more understandable and emotional”, she says. And this is how The Futurist was born. Its songs are more than just brilliant pop songs by a really great young writer, they’re intended as conversation starters. “I don’t want them to evaluate the ideas expressed in them”, Novaa clarifies, “they are neutral. Just a starting point.”