SWEDISH ARTIST & ACTRESS FRIDA SUNDEMO RELEASES NEW EP, SOUNDS IN MY HEAD

Frida Sundemo – Backbone – Alfitude
“Icy, ornate synth pop” – Billboard

“An uplifting antidote to a bad week” – The FADER

“manages to make such intimate and fragile lyrics sound grand and majestic” – V Magazine

“smart, melancholic music whose sweetness opens it up to pop and indie leanings”– EARMILK

“A beautiful, magnificent iceberg” – The Line Of Best Fit

“Shimmering, atmospheric electro-pop” – Popdust

“powerful-yet-delicate” – UPROXX

“gentle and epic.” – Ladygunn


Today, Swedish artist and actress Frida Sundemo has released her stunning new EP, Sounds In My Head. Listen to the full EP everywhere here, out now via Cosmos Music.

A cohesive collection of bold synth-pop tracks touching on themes of longing, fear, guilt, love and sadness, Frida’s approach to music and songwriting has become less studio-focused and more internal over the past year as she’s been studying in medical school and even spent time this spring helping the COVID-19 effort in Sweden. As Frida describes, “Sounds In My Head is about just that. Ideas and feelings inside of me translated into music.”

New Music* Frida Sundemo – Backbone – SR Now
SOUNDS IN MY HEAD EP
1. Nothing Can Hurt Me
2. Gazelles
3. Backbone
4. Anything
5. Backlashing

STREAM

Sounds In My Head EP [Cosmos Music]
“Anything”
“Gazelles”
“Nothing Can Hurt Me”
Spotify
Apple Music

LISTEN TO THE FULL EP NOW HERE

+ NEW SINGLE “BACKBONE”

Alongside the EP comes new focus track “Backbone,”an emotive, mid-tempo song exploring “that feeling when it suddenly hits you that you hurt someone you love. That mixed feeling of guilt, regret and endless love.” Rounding out the EP is “Backlashing,” which Frida says is about “failing time after time and fooling yourself that you’ll succeed next time. I guess that naivety is the reason you’re able to pick yourself up and try again. It’s sad and beautiful at the same time.”

Previous single “Anything” was released this March, an anthem of hope and resilience which Popdust called, “Shimmering, atmospheric electro-pop.” This followed late 2019 singles “Nothing Can Hurt Me” and “Gazelles,” songs which highlight Frida’s sonic range, with “Nothing Can Hurt Me” showcasing a driving electro-pop beat set against soothing undertones, while “Gazelles” is a soft yet powerful ballad about being “overwhelmed by the beauty of the unknown.” 

Sounds In My Head marks Sundemo’s return to music since her 2017 debut international album, Flashbacks & Futures, which was met with critical praise. Billboard proclaimed it highlighted Sundemo’s “penchant for icy, ornate synth pop,” whilst EARMILK coined Sundemo an ‘Artist to Watch,’ describing her music as “expansive, yet intimate, compositions.” V Magazine called her song “Gold” a “cinematic piece of swirling synths.” Inspired by the freedom and beauty of space, Sundemo described the album to Billboard as “‘cinematic electronic pop’ where big epic soundscapes meet tiny fragile elements.”

About Frida Sundemo
Growing up in Gothenburg, Sweden, Sundemo was raised in a highly musical environment, explaining to EARMILK that “everyone in my family sings or plays instruments.” She lists jam sessions with her siblings and parents as the beginning of her love for music. However, Sundemo first pursued a career in medicine and attending medical school, of which she continues to study today. Throughout her medical studies, Sundemo continued to write songs and taught herself the intricacies of music production. 

Inspired by artists from Green Day to Björk, with her dream collaborators being Tom Waits and Thom Yorke, Sundemo also draws inspiration from composers like Hans Zimmer and John Williams, influencing the spatial and often cinematic quality to her music. 

A multi-faceted artist, Sundemo made her big-screen acting debut in the film Kill Your Friends and also wrote 3 songs for the soundtrack. Her songs have also been featured on television shows such as Grey’s Anatomy and Teen Wolf.

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fridasundemo.com

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