JEREMIAH FRAITES OF THE LUMINEERS CURATES GAMING 2 GIVE BACK IN PARTNERSHIP WITH PUBG CORPORATION TO BENEFIT NO KID HUNGRY
deadmau5 JOINS FRAITES AND PROFESSIONAL GAMERS HALIFAX AND HAMBINOOOFOR A LIVE STREAM EVENT ON PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG)
1 IN 4 CHILDREN AT RISK OF GOING HUNGRY THIS YEAR DUE TO COVID-19 FALLOUT
STREAMS LIVE TOMORROW, WEDNESDAY, JUNE 24 FROM 12-4 PM PT / 3-7 PM ET
Jeremiah Fraites, co-founder of 2x GRAMMY® Award-nominees, The Lumineers, has announced GAMING 2 GIVE BACK. International music icons, Fraites and deadmau5, will squad up for the first time with professional gamers, Halifax and Hambinooo, in a live stream gaming event created in conjunction with PUBG Corporation, the developers of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG). Activist Artists Management and PUBG Corporation are co-producing the live stream event, which will be held Wednesday, June 24 from 12-4 PT/ 3-7 pm ET, on the Play With PUBG Twitch Channel here: https://www.twitch.tv/playwithpubg.
All proceeds from GAMING 2 GIVE BACK will benefit the No Kid Hungry campaign to end child hunger in America, with PUBG Corporation donating $1.00 USD for every unique viewer (up to $100,000 USD) across the broadcast. According to No Kid Hungry, one in four children in the U.S. could face hunger this year because of the coronavirus. Every $1.00 USD donation provide up to ten meals to children in need across the country.
Speaking about the inspiration behind the event, Fraites said, “During these especially challenging times, we must remember that children should not need to provide for themselves. As a father, the mission of No Kid Hungry is one that resonates deeply with me. This event is a great way to help the children most in need of our support and will hopefully inspire others to give back as well.”
Fraites is giving fans even more reason to tune in, with the debut of his new single on Dualtone Records, “Player Unknown.” The song will be exclusively released during GAMING 2 GIVE BACK before it’s made available on all digital service providers and music streaming services on Wednesday, June 24. Proceeds from Fraites’ single will be donated to No Kid Hungry. PUBG Corporation will be licensing “Player Unknown” from Fraites for promotion of the event and donating the proceeds to No Kid Hungry.
Fraites is partnering with Razer™ for the event, the leading global lifestyle brand for gamers and Intel®. In support of the charity stream, Razer will be giving away a Razer Blade 15 gaming laptop, equipped with an Intel® Core™ i7 processor, during the event. Event sponsor, Grubhub, will be providing viewers with a code for $5 off any order on the day of the stream so that they can support local restaurants and save on the food they love without missing any of the action.
In PUBG, up to 100 players parachute onto a remote island to battle in a winner-takes-all Battle Royale showdown. Since its release, PUBG has sold over 65 million copies to date and surpassed the 55 million daily active users mark on all platforms (excluding China). PUBG is available on PC, Xbox One, PlayStation 4, Stadia and Mobile devices.
ABOUT NO KID HUNGRY
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 4 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.
Razer™ is the world’s leading lifestyle brand for gamers.The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.