SACRE release brand new video ‘00:00AM HADES’S BLESSING’

SACRE Releases "00:00AM HADES'S BLESSING" - Popdust


Electro-pop duo SACRE will be sharing the music video for ‘00:00AM HADES’S BLESSING’ which has been taken from their forthcoming album, LOVE REVOLUTION, which will be part of SACRE’s exciting project that harnesses music, photography and storytelling. The video was directed by XXX. SACRE has already gained extensive support for their music from a host of tastemaker TV channels including Canal+ France, YouTube channel La Belle Musique, as well as radio stations such as Beats 1 with household name Pharrell Williams, popular French station Radio FG and a premiere with RTÉ XM. They have also collaborated and worked with top musicians such as Gigamesh, ELEPHANZ, CHOPSTICK & JOHNJON, Uppermost and Kraak & Smaak to name a few. SACRE has also garnered support from acclaimed publications such as HuffPost, Billboard, COMPLEX, CLASH Mag, EARMILK, Impose, Magnetic Magazine, Acid Stag, and many more. Currently, the pair sit at roughly 3 million plays across streaming platforms. 

Pre-order: Love Revolution album

Originally from France but now residing in the creative hub of Amsterdam, musicians Hawaii and Sukil are the masterminds behind the intergalactic pop project that is SACRE. LOVE REVOLUTION, more than just an album, is a visual and audio storytelling masterpiece that captures its audiences and carries them, spellbound, into a world of dark fantasy. Both artists were the only musicians in their families growing up, but managed to pursue their dreams of a creative and musical life. Hawaii discovered his passion for music from listening to the Star Wars soundtrack when he was 8-years-old; it was from then onwards that he started to play, compose and hone his musical craft. Sukil started training at a classical music conservatory at the tender age of 6; 12 years after, she graduated and became a concert pianist. But it was only when Sukil teamed up with Hawaii that her own compositions were able to flourish, and the two embarked on their SACRE journey. 

SACRE cite an eclectic mix of influences, when it comes to their style, that span across a variety of creative mediums; the duo are inspired by quality modern indie-pop artists such as Tame Impala, Jungle, iconic old-school acts like Rodriguez and The Beach Boys, experimental French electronic artist SebastiAn, avante garde filmmaker David Lynch, classical composer John Williams and fashion designer Iris van Herpen, to name a select few. As for their own sound, SACRE could best be compared to the likes of Møme and Le Couleur.

‘00:00AM HADES’S BLESSING’ takes two simple yet unexpected colours and runs with them, allowing the two tones to envelope the music video. The viewer is enticed with the occasional sighting of figures, revealing themselves then melting away, giving hints to the strange world that lies beyond. As with the single itself, there is a dark, underlying quality behind the video with small scenes of sensual dancing, contrasted with the light and sweet vocals that radiate throughout. The lyrics themselves speak of a simple love story of two lovers, drawn to each others wild side and carrying hopes for a better future.

SACRE reveal the entrepreneurial spirit that surrounded the creation of the music video: ”We have shot this music video in our house of Amsterdam with our three cats (they were mainly involved in finishing the meals and watching us laugh) and two friends from Paris. They are the ones who played the role of Bebe and the android in our story and on the artworks. In fact, they partly inspired us the role they play! As the song is very minimalist, we wanted the aesthetic of the music video to be very pure, with a combination of two colours that could express our message: pink for love and yellow for hope. The story follows the idea of the lyrics where a stripper and an android begins to fall in love with each other. First looks, first dreams. The result is mechanic like an android, sensual like a stripper.”

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