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A global pandemic and strict lockdown regulations. The first few months of 2020 left clubs and artists alike facing an unprecedented challenge. One initiative, titled “Away To”, has challenged the status quo by hosting a new series of socially distant parties. “Away To” makes it a point to adhere to safety measures while giving party goers and online surfers a breath of fresh air, a stream to look forward to and a party to attend!
The initiative saw two emerging content platforms partner up to pioneer a new form of partying that’s more suited for the times. The first is Vuse, a brand determined to support the creative scene of the region. So much so that they’ve created their own platform, Creative State, dedicated to encouraging artists to stay active despite difficult circumstances.
The second is Late Knights, a content platform by Factory People – that documents alternative local and international artists, giving a real look into the music scene in the Middle East through documentaries, features and concerts.
Over the course of 3 months, the platform transformed from hosting regional & international DJs broadcasting live sets from their home to exceptionally produced socially distant parties.
The strategic shift saw both platforms dedicate their efforts to high quality production, enhanced physical and visual experiences, and of course, beautiful venues as the cherry on top. With their now-household series “Away to” – Late Knights and Creative State by Vuse was ready to take the world by storm.
Besides shedding light on young talent and introducing one of the first socially distanced dancefloors, each one of the “Away To” parties are set in different obscure, yet, magnificent locations. Every venue is a handpicked hidden gem where the DJ booth is at the heart, surrounded by eager ravers moving to its beat.
Travel from one scenic venue to another, from Beirut, Dubai to Egypt, passing by Berlin – catch “Away To”, live every Friday on the Vuse Middle East Facebook page and on www.lateknights.co.