When Rogerseventytwo started to produce he found his main inspiration in disco vibes and sampling disco/soul records from the 70s. Ever since his hit ‘Take Me Higher’ was made with a special sample, he spent the following years searching for hidden gems around the internet to sample. This came to a stop when he used the new technology and his experience to write and produce his own disco samples and add them into a house track. Using the freedom and opportunities of this process ‘Artificial Love’ was made. The track finds its inspiration in the experience of love in 2020 and the endless possibilities of loving due to the internet and global connection. ‘Artificial Love’ is about someone who does anything and everything to be with a person on the other side of the internet without knowing if it’s real or fake love.