The groove technician returns to Insomniac Records with a club-focused cut made with the return of live events in mind.
The house music aficionado Noizu steps in with a club-aimed house single, “Middle,” arriving just in time for our collective reunion with the dancefloor.
After inundating the brain with a healthy dose of nostalgia via his vocal-driven record “Summer 91 (Looking Back)” at the top of 2021, the groove specialist is sliding back into the frame with his latest offering on Insomniac Records / Techne. “Middle” was written as a rendezvous of sorts, a warm welcome back to jam-packed festivals and club nights alike. Revolving around a slinky groove of the highest order, the pumping tech house heater finds the perfect middle ground between a sleek, open-minded vocal hook and an uncompromising rave-ready rhythm. Chunky basslines and mesmeric analog lines broker a deal that’s impossible to pass up, meanwhile a slick-tongued loop negotiates itself into a place primed for peak-time. The only appropriate reaction, of course, is to meet the track in the middle once it starts to plead its case.
It’s the second single the L.A-based phenom has offered up this year, on top of the thumping rework he smashed out for Diplo and Sonny Fodera’s recent collab “Turn Back Time.” The Techne-label head has steadily secured himself as not only a hot ticket in the thriving house scene, but also a frequent flyer within the Insomniac ecosystem. On the label end, he took a turn into murkier waters when he dove into the dark and driving groove on “For Your Soul” in 2019 on Insomniac Records. His presence on its stages has been spread out across the globe, with previous performances at EDC Las Vegas, EDC Mexico, Beyond Wonderland SoCal, and more. Later in the year, he’s preparing to keep piling on the dates as he heads over to HARD Summer Music Festival in August, as well as Holy Ship! Wrecked in December at the Hard Rock Hotel in the idyllic Riviera Maya. With more new dates inevitably coming down the pipeline, Noizu’s “Middle” is already poised to be a hands-to-the-sky moment in his sets for the rest of the year and beyond.
More About Insomniac Records
Insomniac Records operates under the umbrella of Insomniac Music Group, which has spawned internal brand-driven imprints, such as HARD Recs, Bassrush Records, IN / ROTATION, Basscon Records, Dreamstate Records, and Discovery Project. Additionally, the growing network also oversees a number of artist-focused imprints, such as NGHTMRE & SLANDER’s Gud Vibrations, Shiba San’s Basement Leak, Wax Motif’s Divided Souls, Justin Martin’s What To Do, to name but a few. These new endeavors all serve as extensions to the ever-evolving community of Insomniac, which is dedicated to curating a diverse catalog of releases from across the dance music spectrum. More than merely just a record label, Insomniac Records is a destination where fans from all walks of life can discovery and enjoy choice selections from a roster that includes some of the best DJs/producers from the global stage. On top of the 200+ releases since 2016, Insomniac Records has also curated its premier EDC compilation series, featuring four EDC Las Vegas and EDC Mexico master soundtracks. Signing a roster of notable talent including Dombresky, Noizu, Biscits, SAYMYNAME, Yultron, and beyond, Insomniac Records continues to foster unique talent it firmly believes in. The unparalleled track record of success has pushed Insomniac Records to the forefront of established dance music platforms.
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