The track has amassed over 2 million streams since its release last month
International renowned DJ and producer Duke Dumont has dropped the official video for his latest single ‘Alter Ego’ featuring Channel Tres, out on Tuesday 22nd June.
Directed by US director George Nienhuis who has done work for 2 Chainz, and Major Lazer, ‘Alter Ego’ istaken from Duke Dumont’s latest instalment of his ‘For Club Play Only’ series. Featuring Channel Tres in a trippy, psychedelic environment, the video is a reimagining of club surroundings, and lends itself perfectly to the cinematic soundscape and deep dance vibe of the track.
With a back-catalogue that includes international chart no. 1 hits, multi-Grammy nominations and underground house music productions, Duke Dumont’s ability to defy genres is a testament to his artistry.
Over the past decade he has been honing his skills and immersing himself in the infinite world of possibility that can be accessed through key, rhythm, tone, melody and harmony. Duke Dumont has amassed over 3 billion streams across his portfolio of previous anthems, scoring a number of platinum-selling worldwide #1 singles in the process.
The official video of ‘Alter Ego’ is an invigorating vision for the future of club culture, and is set to be this summer’s hottest track.
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About Duke Dumont:
Hailing from Rayners Lane (London) now residing in Laurel Canyon (LA) , Duke Dumont was initially born deaf. With corrective surgery this directly shaped the way he interprets sounds, with tone and timbre taking precedence over linguistics, which inadvertently shaped his approach to record making. Since then, Duke defied all odds and proved that his well crafted productions either become viable hits or infectious club records, boasting billions of plays across the globe.
Topping the billing on various stages worldwide, with his DJ career starting in London, learning his craft at such iconic institutions as Fabric to Panorama Bar (Berlin) and playing some of the biggest stages from Coachella (USA) , Exit (Serbia) to Splendor In The Grass (Australia).
He has since branched out to numerous residences in Ibiza (Amnesia & Sankeys) and Las Vegas where Duke shares his philosophy; “The goal isn’t for record sales, or attention-grabbing tactics. It’s for producing records with longevity and soul. If my records can out live me, I can die happy.”