Latest video from Japanese-Australian experimental dance-pop duo.
RHYME SO – a Japanese-Australian experimental dance-pop duo – have today released a wildly creative new music video POSEABLE via 88INFINITY. It’s their latest video since 2020’s Fashion Blogger, and a taste of what’s to come from one of music’s most fascinating enigmas.
The video, which was partly shot in a capsule hotel in Tokyo, pokes fun at society’s compulsive obsession with digital validity, hopping from one Instagram-worthy pose to another. The visual includes a cameo from Mari Natsuki, the beloved Japanese actress known for her maternal roles in Studio Ghibli’s Spirited Away and the Japanese remake of Bewitched. Assuming the role of the tastemaking grandma, Mari embodies the song’s refrain “or grandma sends you home,” an ode to grandma’s unyielding sense of what’s good and what’s not.
“The message of POSEABLE is about going back to the roots and honoring Grandma’s sense and allowing her to be the tastemaker, as she knows what’s up when it comes to quality and the original recipe for success,” RHYME says
At a time when the music industry is as saturated as ever, sometimes it’s not about chasing trends, but making yourself truly unique; something RHYME SO embraces to the utmost.
“We both got better at what we set out to do, and many things have happened that have re-assured us we are on the right track,” RHYME adds.
RHYME SO consists of OG Japanese dance producer Shinichi Osawa (aka SO, best known from his other artist project Mondo Grosso) and Australian-born rapper/poet/model RHYME. Shinichi and RHYME met at a party in Tokyo several years back and before long they became involved both musically and romantically. They’ve dubbed their music Blank Post Genre, a concept centered around creating a blank canvas in response to a digital age overflowing with information. It’s a way for a sonic refresh, allowing Osawa and RHYME to craft rumbling dance music complete with lyrics poking fun at modern life.
POSEABLE is RHYME SO’s latest release on 88INFINITY, a sub-label of 88rising, perhaps the preeminent Asian record label in the world. RHYME SO’s hypnotic debut single Just Used Music Again appeared on 88rising’s 2019 compilation “Head In The Clouds II”, which they followed up with Fashion Blogger, another iconic music video depicting a fictional figure skating contest, guest starring MILK from Ru Paul’s Drag Race.
POSEABLE is well suited for dancefloor mayhem and RHYME SO looks forward to bringing their refreshingly unique, cutting-edge brand of dance music stateside in the coming months.
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