“Remember My Name“, which was released via Embassy of Music today, is the third single the Danish singer has released from his forthcoming highly-anticipated studio album BOYOLOGY.
In this song, Asbjørn reflects on his past experiences in the music industry and matches the strong, yet mellow lyrics with his signature energetic sound and the aim to empower his listeners. “The lyrics have a double meaning to me; “you’re gonna remember my name, the boy that got away” could be sung to an old lover, yes. But it could also be directed towards the people who don’t believe in you,” he says.
The video feels like a supercut of a feature film, the audience are flies-on-the-wall as we fast-forward through Asbjørn and fellow-Dane Christoffer H. Rønje’s symbiosis. “Filming these videos has been like years of therapy”, the singer says about the autobiographical series. “I have zero acting experience, so I had to relive both the ecstasy and pain of my own love-story to make it believable.” The Boyology Series is made in collaboration with documentary filmmaker Kathrine Skibsted and will include a third and final video before Asbjørn’s album BOYOLOGY is released in the fall.
Asbjørn has also just announced his collaboration with the second-hand fashion brand VinoKilo and released playlist A VINOKILO PRIDE curated by Asbjørn.
VinoKilo is a sustainable eco-friendly alternative to fast fashion. The company is based in Mainz, Germany, and gives new life to discarded and pre-loved clothing. The garments, left in textile dumps all over the world, are put into a meticulous recycling process, they are then placed back into the consumption cycle through special pop-up events organized in major European cities and online at vinokilo.com.
Asbjørn comments: “VinoKilo and I both want to create something sustainable, something that frees us from normative expectations and stereotypes. We want to show that there are infinite ways to be a man, a woman – or just be human.“
Over the last five weeks, Asbjørn has teamed up with KALTBLUT to interview several artists about gender and pop culture. The Series was called POPTOPIA and featured artists in the likes of Charlotte OC, Jason Kwan, GIRLI and Bendik Giske.
|Not a boy, not quite a man. Bonafide pop; but a maverick in the mainstream. Ever since his 2012 debut album Sunken Ships, Asbjørn has been a poster boy of the unconventional. His self-exposing lyrics offer radio-length sex education wrapped in adventurous yet highly infectious pop production, gaining him praise from his personal heroine Lykke Li and creating waves of critical acclaim beyond the shores of his native Denmark.|
In 2014, while releasing his sophomore visual album Pseudo Visions, Asbjørn uprooted to Berlin to write the follow-up. Unrequited love kickstarted an entangled rite of passage in the busy metropolis, ultimately leaving him heartbroken and questioning his resilience. The forthcoming, long-awaited LP BOYOLOGY is “a study of the relation between vulnerability and masculinity”, Asbjørn reflects. “I always thought of myself as a natural-born gender bender, but suddenly I saw myself reacting to heartache by oppressing it in this super stereotypical way. The album confronts that within me as well as outside; I want to discuss those invisible expectations, in society and pop culture, of what a man should or should not be.”
His body moves with soft sensuality yet the force and energy of a lightweight boxer, but his words might even pack a harder punch. “I don’t wanna be a man if a man means power, to not empower others”, he sings on the album with his longing signature falsetto, only to burst into a powerful belt. And anyone who’s witnessed Asbjørn on a festival stage in Europe or on headliner tours from Denmark to China knows he bears it all. But after the extensive touring that followed his second album, Asbjørn needed to figure out his next move. “I want to hit this nerve where vulnerability sounds pop”, Asbjørn explains. “And to find that space I needed to reflect, as well as practice my craft in writing and producing.”
BOYOLOGY is the fruit of that labour.
Asbjørn’s stunning visuals for Pseudo Visions accumulated millions of views on YouTube and solidified his status as one of Scandinavia’s most visionary upcoming artists.
BOYOLOGY too is accompanied by a series of interconnected videos which, in Asbjørn’s own words, “feels like a queer coming-of-age short film”. The album and its videos are released by Embassy of Music and his own label Body of Work.