AM Clean Sound, the enduring, Copenhagen-based music accessories brand, is now reviving its love-affair with the culture of sound in a capsule collection celebrating the timeless, music-fuelled artistic legacy of Keith Haring. Featuring a selection of music accessories and vinyl cleaners, the AM Clean Sound x Keith Haring collection is now available from June through https://amcleansound.com as well as a select range of physical retailers.
AM Clean Sound, the long-established music accessories brand from Denmark, has launched a capsule collection featuring the art of Keith Haring. Comprising a timeless product range featuring a curated selection of Keith Haring’s enduring artwork, the new capsule collection includes AM’s original vinyl brush; a vinyl cleaning kit; a record tote bag; a record weight, and the anti-static record mat. The AM Clean Sound x Keith Haring capsule collection is available from https://amcleansound.comwith products ranging from €20 to €80.
The collaboration finds common ground in a passionate appreciation of music and club culture – a lesser-known fact is that Keith Haring was an avid clubgoer who always kept his Saturday nights free owing to his love for the Paradise Garage nightclub. Even at the height of his fame, the sought-after artist removed all work-related obstacles to dancing the night away at the legendary New York hotspot where the beats were administered by the iconic resident DJ, Larry Levan. This uncompromising dedication to exceptional quality in music and sound is shared by AM Clean Sound, the Copenhagen-based company founded in 1971, whose love for great sound delivered the world’s first anti-static vinyl brush and a range of care products, designed to elevate the sound of vinyl records.
With a love of analogue sound, AM Clean Sound has longstanding ties to the music world and club culture, previously collaborating with some of the world’s preeminent record labels, like Ghostly International, Ninja Tune and Fool’s Gold. The AM Clean Sound x Keith Haring capsule collection reflects a shared passion for underground club culture and features carefully selected Keith Haring art across a range of minimal, design-led AM Clean Sound products.
The story of Keith Haring’s heady clubbing adventures is an inspirational driver in the AM Clean Sound digital promo campaign around the launch of this capsule collection. The playful tribute to Haring’s passion for clubbing utilises a new website destination, a bold new look – rooted in AM Clean Sound’s classic black/white aesthetic but taking cues from contemporary club culture – and thought-provoking quotes from Keith Haring, interspersed throughout the campaign, inviting a deeper level of engagement with the egalitarian and inclusive worldview of the American artist. AM are big fans of Keith Haring, and through the launch and promotion of this capsule collection want to convey Haring’s activist social messaging, parts which have become startlingly relevant in the current political climate.
As new generations continue to discover the joy of vinyl and analogue sound, the AM Clean Sound x Keith Haring collection features clean lines and minimal Danish styling, together with iconic artwork – a must-have range which delivers functionality and fashion alongside any turntable.
About Keith Haring
Keith Allen Haring (May 4, 1958 – February 16, 1990) was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. His animated imagery has “become a widely recognized visual language.” Much of his work includes sexual allusions that turned into social activism by using the images to advocate for safe sex and AIDS awareness. In addition to solo gallery exhibitions, he participated in renowned national and international group shows such as documenta in Kassel, the Whitney Biennial in New York, the São Paulo Biennial, and the Venice Biennale. The Whitney Museum held a retrospective of his art in 1997.
Haring’s popularity grew from his spontaneous drawings in New York City subways—chalk outlines of figures, dogs, and other stylized images on blank black advertising spaces. After gaining public recognition, he created colorful larger scale murals, many commissioned. He produced more than 50 public artworks between 1982 and 1989, many of them created voluntarily for hospitals, day care centers and schools. In 1986, he opened the Pop Shop as an extension of his work. His later work often conveyed political and societal themes— anti-crack, anti-apartheid, safe sex, homosexuality and AIDS—through his own iconography.
Founded in 1971, AM Denmark is a time-honored, Copenhagen-based care product company, working across the intersection of audio, tech and electric vehicles. Earning its place as a leader within vinyl care, record cleaning and accessories for the quality-minded music enthusiast, the brand and its portfolio has long since evolved with Red Dot Design Award-winning screen cleaners for smartphones and other devices; collaborations with some of the world’s preeminent record labels, like Ghostly International, Ninja Tune and Fool’s Gold; partnerships with future-facing, electric car companies, like Audi, Volkswagen and Porsche; and affiliations with renowned cultural institutions like the Keith Haring Foundation and MoMA New York— leading to a best-selling product at the MoMa store, among other noted, contemporary milestones.