A!MS continues to demonstrate why he’s one of the most highly regarded artists in the UK, it seems that his versatility and creativity knows no bounds. He can go from making anthemic club bangers, to a heartfelt emotional ballads, ‘Hail’ is a perfect representation of the emotive side of his music and the music video perfectly complements this approach. The visuals directed and filmed by Petros Nikolintais is shot in the style of a short film, starting in a church where we see the main characters sitting through a sermon. It then flicks between shots of their everyday life and the struggles giving us a sense of the vulnerability we all go through. As it goes through the different stories and what’s brought each character to the church, we’re also given a real to life scene where A!MS is spending time with his daughter. The visuals for this track really give us an insight into the mind of A!MS as he was composing this track.
‘Hail’ is taken from his album ‘OFFSHORE’, After flying straight into the number 1 spot on iTunes pre-orders and amassing over 10 million streams through the previously released hits, the momentum being built can’t be stopped. The release of OFFSHORE marks the end of an exceptional year for A!MS, and the beginning of a new phase in his evolution as an artist. Working with some of music’s most established names, he blends countless styles and vibes together to give his fanbase this masterpiece.