Music

ARTIST TO WATCH : LILA DREW RELEASES NEW MUSIC VIDEO FOR SINGLE “CRYSTAL BALL” OUT NOW !

Photo credit – Dannah Gotlieb
Single cover design – Noah Baker

Today, breakout indie singer-songwriter Lila Drew releases new music video for single “Crystal Ball.” Creative direction by Angela Ricciardi and video by Jeremy Reynoso, this dynamite team, along with Drew, constructed a true artistic and retro styled masterpiece. Watch HERE! “Crystal Ball” which released earlier this month was co-written by Drew and platinum selling songwriter, Jordan Reyes (Donna Missal, Blackbear), who also produced the track. The rising single has since been added to a slew of Spotify’s most prominent playlists including, “New Music Friday,” “Young And Free” as well as “New Pop Picks” and “Next Gen Singer-Songwriters.” The artist to watch has also been added into some of Apple Music’s highest-ranking playlists like “New Music Daily,” “Pop Chill,” “Sad Face” and “In My Room.”

WATCH MUSIC VIDEO HERE LISTEN HERE & WATCH VISUALIZER HERE!

“Crystal Ball” comes on the heels of Drew’s latest single and first new music this year, “2023,” which she released in October of 2021 and received an outpouring of support and playlisting on DSPs including Spotify’s highly coveted New Music Friday, as well as Lorem, Pop Sauce and New Pop Picks playlists. While on Apple Music, the single was featured on New Music Daily, New Pop, and more. “2023” has also had a great reaction at college radio where it debuted at #30 following release. The official music video, directed by the renowned Vincent Haycock (Billie Eilish, Florence and the Machine, Harry Styles has amassed over 455K views and climbing daily. The video was also highlighted atop Apple’s music video page amongst Adele, Troye Sivan, and FINNEAS. Watch the video here.  

The 21-year-old songstress assembles her music from handwritten diary entries, notebook confessions, and countless voice memos. Lila approaches songwriting as “lyrical scrapbooking… pulling from a lot of different emotions and situations to articulate a full feeling.” Lila dropped single “Dad’s Van” in April of 2020 which premiered on The FADER. Before that, the artist released her debut EP Locket (Side One) in late 2019. Off the first EP, her single ‘Locket,’ gained praise from Rolling Stone as “the perfect representation of the dreamy and smooth songs she is bound to serve up in the future.”

About Lila Drew:

“I feel things very intensely, so that’s where the songs come from. However, there’s an underlying element of playfulness [in song making], which is probably what I love the most about it.” – Lila Drew

Lila Drew has found comfort in writing poems and making music for as long as she can remember. Growing up, she immersed herself in her family’s diverse record collection, studying the craft of legends like Joni Mitchell, Lauryn Hill, Van Morrison, and everything in-between. She took piano lessons, taught herself how to play guitar, and recorded herself using GarageBand. At 17, She released her first single, “Faded/2am ft. Goldlink”, and two years later her first EP, “locket (side one).” By 20 she’d earned over 40M global streams along with widespread acclaim from Harper’s Bazaar, Rolling Stone, CR Fashion Book. Zane Lowe christened her “an essential artist,” and The FADER called her an “L.A. native with a voice so smooth that it reminds you of the sunshine of her hometown.” Atwood predicted it’s “a matter of time before Lila Drew is a household name.”

Pre-pandemic, Lila began writing a new collection of songs in Bath, UK with producer Matt Hales a.k.a. Aqualung (Lianne La Havas, Sara Bareilles). While there, she developed some of her most introspective songs, as he encouraged her to be more organic in her approach to writing. When she returned to the states, she met Sachi DiSerafino from the band Joy Again.  He inspired her to let out her personality in the sessions. “[He] yelled at me saying how stupid I would be to make more ‘sad songs’ about ‘sad things’,” she recalls. Together, they carefully crafted a collection of songs that reflect on deeply personal experiences interwoven with thoughtful discrepancies, jokes, and imperfections, making them feel a bit more relatable with each listen. 

The finished project is a new kind of coming-of-age story: one that finds comfort in life’s uncertainties, and marks a clear graduation from Lila’s previous releases. It’s a representation of the early romances, worries, and fears one experiences while growing up. “When you listen to me, I hope you think of the challenges that come with becoming an adult, but also the magical elements. Music has been such an amazing vehicle for self-discovery. I’ve been able to learn so much about myself not only through the writing process, but also through the production, mixing, and now release. The music is like marking my height on the wall. It shows my growth as a person. There’s no alter ego; it all comes from me.”

The first single “2023,” was created on Lila and Sachi’s first day working together – shy and hardly speaking to one another, Lila wrote down lyrics in the back of the studio while Sachi worked out a perfectly imperfect guitar riff. Sonically, the track is inspired by their mutual love of classic pop records by Natasha Bedingfield and Katy Perry, while the lyrics reflect Lila’s anxieties about growing up. “It’s about that deep frustration that comes with feeling like you’ll never change – that the things that you hate that you do will continuously be repeated throughout your life, and that fear will always get in the way. It’s about being trapped in your kitchen and paralyzed by the anxiety of growing up and the strange, dark humor in that…. That’s something I think of all the time. It’s funny because we’re so much closer to 2023 now compared to when I wrote the track.”

Connect with Lila Drew:

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