(LONDON, UK – DECEMBER 12, 2023) – Beatport.io, Beatport’s next-generation digital marketplace, announced Disclosure – Bronze Editions, a collaboration between acclaimed electronic music duo Disclosure and the cutting-edge AI technology of Bronze. The project marks a revolutionary exploration of music through the creation of 1000 distinct versions of Disclosure’s “Simply Won’t Do” from the pair’s album Alchemy, each accompanied by exclusive AI-generated visual artworks.
Disclosure – Bronze Editions provides fans with an opportunity to own a unique version of the duo’s hit track, “Simply Won’t Do,” each with its own complex iteration accompanied by a one-of-a-kind visual. Disclosure actively defined how the AI interprets and modifies musical elements, infusing each track with their distinctive touch. The result is an unparalleled collection where every track carries Disclosure’s unique artistic imprint, offering listeners unheard variations that preserve the essence of their signature style.
Beatport.io presents music enthusiasts with a unique opportunity to own personalized songs as digital collectibles. These one-of-a-kind versions will be exclusively available on Beatport.io, ensuring that each unique version remains an unrepeatable creation. Breaking away from traditional distribution models this fusion of auditory and visual elements transforms each piece into a singular, immersive experience for fans. By combining cutting-edge technology with artistic innovation, Beatport.io, Disclosure, and Bronze AI have ushered in a new era where music becomes a personalized, collectible treasure.
In collaboration with German art collective Studio Grotesk, Bronze’s advanced audio-visual translation process converts sound into sight, showcasing 3D visual forms by translating music frequencies into RGB color values. The project breathes life into these visual counterparts by analyzing the audio spectrum of each track and transforming specific frequencies into visual art, using materials like marble, glass, and bronze to symbolize various aspects of Disclosure’s musical essence.
Guy Lawrence of Disclosure commented: “We’re thrilled to embark on this innovative collaboration with Beatport.io, Bronze. The concept of offering 1000 unique variations of ‘Simply Won’t Do’ is a groundbreaking step in music production. It goes beyond providing a product; it’s an invitation for our fans to own a piece of our musical history. The diversity and complexity in this project represent an unprecedented level of creativity and fun, and we’re excited to share this unique experience with our audience.”
Beatport.io leverages Polkadot blockchain technology, ensuring the authenticity and uniqueness of each of the 1000 distinct versions of “Simply Won’t Do.” The blockchain facilitates the creation of these personalized songs as NFTs (Non-Fungible Tokens), providing a secure and transparent way to verify ownership and rarity of each digital collectible. This innovative use of blockchain technology adds a layer of trust and permanence to the project, allowing fans to truly own a unique piece of Disclosure’s musical history.
Disclosure – Bronze Editions will be available for purchase at $20 USD per collectible, with a total of 1000 unique variations. Each purchase grants exclusive ownership of the distinctive, one-of-a-kind track, never to be reproduced or available anywhere else, along with the featured custom artwork by Studio Grotesk.
Beatport.io is a digital marketplace bridging the gap between electronic music culture and cutting-edge technology. The platform was developed in partnership with Define Creative and built on Aventus, a parachain in the Polkadot ecosystem. Its inaugural project, NACHTS, portrayed Berlin’s techno scene by photographer Mischa Fanghaenel, who has been working as a bouncer at Berghain for over 10 years. Last month, Beatport.io unveiled its KINSHIP collection in collaboration with global inclusivity brand HE.SHE.THEY.
For more information on Disclosure – Bronze Editions, please visit https://beatport.io/disclosure.
About Beatport.io:
Beatport.io is a next-generation digital marketplace bridging the gap between electronic music culture and cutting-edge technology. The platform enables the creation and collection of unique digital projects and products that span the full spectrum of electronic music culture. Beatport.io stands at the forefront of digital innovation in electronic music culture. For more information please visit: Beatport.io
About Bronze AI:
Bronze is a range of technologies, centered around a transformational sound format that allows for a piece of music to be easily and widely released as a generative, interactive or personalized experience.Their powerful audio engine is already being licensed by platforms to produce experiences beyond traditional recordings, better suited to new and emerging environments. Bronze has collaborated with A24 Films, XL Recordings, Oscar-winning sound-designer Nicolas Becker, MoMA, Richie Hawtin, Arca and Jai Paul.
About The Beatport Group:
The Beatport Group is the worldwide home of music for DJs, producers, and their fans. Founded in 2004, The Beatport Group’s family of companies includes Beatport, the preeminent store for electronic music DJs, Beatsource for the open-format DJ community, Loopcloud and Plugin Boutique for music producers, ampsuite and LabelRadar for streamlining label management and demo submissions, and Beatport Media Group for brands and fans of DJ culture. The Beatport Group’s portfolio of products includes an array of high-quality audio solutions to choose from, including full song downloads, exclusive content from leading labels, a streaming music service seamlessly integrated into DJ software and hardware (Streaming), and exclusive sound packs and plugins. All of the content is expertly curated on a weekly basis by a global team that helps define DJ culture. With headquarters in LA and London, The Beatport Group’s teams reflect the culture they serve. A passionate collective of music professionals and technologists who serve the DJ and producer communities with pride. Follow Beatport on YouTube, Twitch, Facebook, Twitter, and Instagram.
About Define Creative:
Define Creative is a Web3 venture builder that empowers visionary brands, institutions, artists and innovators to realize new concepts and ideas. By combining cutting-edge technology and a multi disciplinary team, Define Creative guides their partners towards the forefront of Web3 innovation.