Music

Braden Lam Releases New Video “don’t let go”

Blending authentic songwriting with modern indie flare, Braden Lam is forging the path to a new 21st century folk-pop. The young ECMA-nominated artist from Halifax, NS sounds like The Lumineers and Phoebe Bridgers met at a campfire in Canada. 

The nostalgic yet fierce single, “don’t let go” is about holding onto a memory of someone you love, even when they are gone. Co-written with Halifax musician Keeper E., the song feels like late summer nights with friends and wishing you could just slow down and soak in those moments forever.

Listen “don’t let go

In the music video, Braden uses an old 1979 red Volvo car to represent the “holding onto” of the piece or memory of someone you love. For him, it was that car but for listeners, it could also be a song, a place, maybe a sweater that reminds you of that person and how they defined you, made you feel. We all do this – freeze a memory of them in our minds where they live unchanged and unmarred by time. Stay tuned for the second chapter to this video coming in October!