Directed by Zay Mirigian, the one-take, band-centered music video allows Emei to dive into her comfort in live performance and her love for colorful theatrical storytelling. Emei features her live band, Them Fantasies, throughout the performance and the energy is addicting. Performing her relatable lyrics straight to the camera with a hint of irony and comedy, Emei highlights her ability to capture her audience’s attention through her fun performance. This music video comes right after a packed year of releases for Emei, finishing up her debut EP, End of an Era, with a punch. This video highlights her pop-rock, let it go attitude, and leaves us wondering what’s in store for 2023.
With her dripping vocals, colorful lyrics, and slicing wit, viral alt-pop artist Emei has rapidly built up a fan base over the past year. Leaning on over a decade of stage experience, Emei invites audiences into her world, leading them through her hyper-relatable musings on young adult life. Even before she started writing, Emei developed incredible stage presence from her experience competing on Chinese Idol at 15. After receiving third place on the show through months of stadium shows, Emei began releasing her own music on Chinese platforms and eventually performing on Dancing with the Stars of China. When Covid hit, Emei started releasing new music on American platforms, gaining media coverage on Wonderland, Earmilk, Ones to Watch, Early Rising, and Lyrical Lemonade. Emei’s single, “Late to the Party”, hit 6M streams after videos of her performing the song live hit a collective 10M views on Tiktok and Instagram Reels. Emei has been featured on the cover of Salt and Fresh Finds Pop. Her music has been playlisted on New Music Friday, Big on the Internet, Tean Beats, Pop Sauce, Young & Free and more. Emei just released her debut EP, End of an Era, in October, racking over 10 million streams in a short time, making her a new artist to watch.