This is the band’s first release signed to Juicebox Recordings and Terrible Records.
Exciting new Florida outfit CRUZA have unveiled their new single ‘Indeed’, out today via a first-time partnership between UK based label Juicebox Recordings and US-based Terrible Records.
Undeniably mellow but always captivating, there’s a smoothness to CRUZA’s music that belies lyrical themes many can relate to: stress, depression, trauma, and uncertainty. Documenting their own young adult experiences, they bottle the often painful transition from adolescence into maturity with an unflinching eye for detail.
Channelling an endearingly lo-fi aesthetic, ‘Indeed’ sees CRUZA deliver a charming blend of romance-tinged lyrics, smooth, soulful vocals and sparse, jangly guitars. Their second single of the year, it follows the dreamlike ‘Lost Soul’, which saw them join forces with rapper Mick Jenkins. ‘Indeed’ is set to feature on CRUZA’s forthcoming debut EP.
Speaking about the way the song came together, the group explained, “Indeed came together in a very organic way. It was one of those situations where when AJ initially played the track for us, the melody instantly came to us and kinda just flowed in a way that made writing the lyrics so effortless.”
On the theme of the track, they continue, “From a lyrical standpoint, the song is essentially about being in that tough spot of feeling infatuated with someone who may not feel the same way about you. Instead of taking the risk of expressing your feelings and potentially facing rejection, you end up keeping your feelings inside and dealing with the torment of never truly knowing if they feel the same way about you.”
Consisting of Adam Kain (vocals), Charity Joy Brown (guitar), and AJ Roth (bass and percussion) Orlando via San Diego’s CRUZA blend elements of R&B with psychedelic and alternative rock, with dreamy and unique results. Citing a breadth of influences from the likes of King Krule, Steve Lacy, Tame Impala and Radiohead, CRUZA have been releasing music since 2018. It was last year’s single ‘Illusion Of Forever’ that first propelled them into public consciousness, with the group continuing to grow at a steady rate in the months since.
Terrible Records have been home to early releases from the likes of Solange and Blood Orange, while Juicebox have garnered a reputation for championing amazing new talent in the UK.
Characterised by a unique, fresh sound, ‘Indeed’ confirms CRUZA’s status as a band firmly on the rise.