Cult of Y evoke haunting Gothic imagery on ‘Mountain’

Debut EP ‘Work In Progress’ due 30th November

Enigmatic Swedish experimental pop duo Cult of Y are poised to announce a brand new release with the arrival of Mountain, lifted from the forthcoming debut EP ‘Work In Progress’ due this November. 

‘Mountain’ is a seething cocktail of cinematic pop, gospel, rock, scattered electronics, laced with a heady dose of haunting gothic imagery. 

The duo’s music half August Vinberg says: ”The sound of ‘Mountain‘ is about contrasts. The vocals are hopeful and I wanted to create something dark and gloomy to give it another layer. I started out with sampling a live version of Mahalia Jackson’s “Lord don’t move the mountain” and was looking for sounds that would give it a different meaning. So I added some dark synths, rock guitars and put an uptempo beat on it. In the end it became this ominous but still hopeful dark uptempo song. 

Delving head first into our present time and capturing our collective feelings of angst, the audiovisual duo Cult of Y consisting of producer August Vinberg and film director Robin Kempe-Bergman, release ‘Mountain’ – the first chapter of the upcoming EP ‘Work in Progress’ –  a collage of our fractured age that hits just like a fork in the road.
Like a symptom of our information age, Cult of Y ventures deep into our generational struggles with originality, loneliness as well as finding a collective sense of identity. The track is a cross-pollination of layered beats, samples and dark electronic soundscapes. Imagine the bastard child of Moby’s Play and Kanye West’s Yeeezus. Add a fascination for pop culture, the occult and a love of David Lynch, Maya Deren, Lars von Trier and you get Mountain, an audiovisual release that grapples with the horrid feelings of our unoriginal reality.

Jesus on the cross, followed by a knocked-up belly turning into a balloon, which later transforms into a mask surrounded with burned wooden sticks – almost creating a feeling of a newborn sun.“Hallelujah”, a voice from long ago calls out as a woman feasts upon a greasy hamburger replicating Warhol’s famous performance, while in the next scene the ketchup turns into blood…and a muted choir of parents cries out in agony. In this grainy and gory black-and-white music video, Cult of Y experiments with the idea of an infinite storyline containing every narrative possibility. Sounds, scenes and visuals, all borrowed or stolen, creates a continuous true crime puzzle that exists simultaneously on different levels of time and space. Because according to the duo time isn’t relevant anymore.

”In a way our reality is a remix of everything that’s come before, which means that nothing is original nor sacred anymore. It’s sad but at the same time liberating.” concludes August Vinberg who started out singing in the deathcore band Science of Demise but then turned to song writing and production having worked with artists like Selena Gomez, Marshmello, Kendrick Lamar, Camila Cabello, Karol G, Iggy Azalea and JAX to name a few. ”The music of Cult of Y is based on friction and sprung from layers of long lost songs and beats. You could call it intrusive but the purpose is simple and sincere – to make something old sound new.”
“When creating the music video for ‘Mountain‘ we talked a lot about the middle ground between fact, fiction and what constitutes belief” says the director Robin Kempe-Bergman, one the original creators behind the internationally acclaimed audiovisual project iamamiwhoami. “The idea was to create a framework of images and ideas that could carry the strange madness of our modern times”.

Cult of Y is like a fork in the road; a point in life where we have to make a vital decision. The vertical base of the Y represents youth. Left embodies the physical and earthly path and the right is the spiritual. In this duality Cult of Y patches together an alternative reality. Evidently revealing that the greatest horror doesn’t come from anyone else but from within ourselves. 

Mountain / 7th September