FANS GIVEN UNIQUE CHANCE TO COLLABORATE ON SINGLE’S BACKEND – NEW VISION OPEN TO PRODUCERS EVERYWHERE
German producer CYMO today dropped the pre-save link for his hotly anticipated upcoming single Jetlag, coming April 15th on Suave (Sony Music Germany). Hype around the house groover is already at fever pitch after a practical feeding-frenzy over the weekend, as fans raced at breakneck speed to get their hands on the single’s available royalties.
CYMO had partnered with new platform biddzto sell partial royalties of Jetlag to the public and was fully prepared to sit back and watch up as up to 5,000 biddz tokens sold steadily over the course of the next few days. However, not even half an hour after hitting launch, the entire collection of biddz had been snapped up by followers eager to become part of the Jetlag action.
Set up by former Head of Amazon Music Germany Michael Höweler and colleague Alexander Franck,biddz harnesses the potential of NFT technology and turns it from a digital playground for the multi-millionaires of the music industry, to a viable tool that up-and-coming producers can also use to fund for future productions. At the same time, it opens the success of favourite artists up to fans, allowing them to come fully on board with the music release process in a way never seen before.
So how did it work?
At 5pm CET on April 1st, fans were able to buy biddz for CYMO’s Jetlag. Each single biddz is one ten-thousandth (or 0.01%) of Jetlag’s master rights royalties generated on digital streaming platforms (Spotify, Amazon Music, Apple Music, YouTube etc) for the duration of the deal set by the artist. Fans were able to buy up to and no more than 1% of the master rights, with 50% of the track in total available. Those who did buy biddz are then given an official digital biddzCard which makes the purchase official and can be shared across social media to help promote the upcoming single release and which can be transferred in any Solana wallet.
When Jetlag is released on Friday April 15th, fans will then start to receive regular royalty payments from the single, the same way anyone with master rights would. The more successful the single is, the more royalties fans receive. biddz owners can track the progress of Jetlag via their online biddz dashboard, keeping an eye on the single’s movement across the DSPs, even jumping on socials to give the single an extra push if they feel it warrants it. It’s a unique, new way of involving the most important people in the music industry – the fans.
biddz is currently open to music artists globally. Fans wishing to buy biddz must currently reside in Germany, with biddz planning to open up applications to other countries imminently.
ABOUT CYMO:
For Simon Adrian – better known to fans as fast rising German star Cymo – 2022 looks set to be a major breakout year. The Trier-born, Frankfurt-based producer and songwriter has been undeniably rising up the ranks over the past few years, with credits on 160 releases and 10 albums, seven of which made it into the Top 30 on the German charts, three of those hitting the ultimate #1 spot. His skills called into play for a whole host of A-list artists (Alle Farben, Aloe Blacc, Tropkillaz, CRO, HUGEL, Scooter, Sean Kingston, Brown & Gray), across multiple different genres (electronica, pop, R&B, country), Cymo has shown no limits to his prowess inside the studio. In 2019 Cymo signed with Stefan Dabruck Management (Robin Schulz, Felix Jaehn, Alle Farben), quickly becoming one of their hottest new names. With multiple music releases in the pipeline from Spring of 2022 onward, and releasing them via the brand new biddz app, Cymo proves once again that he’s ahead of the curve both musically and logistically. Working with biddz, Cymo will blow the door wide open on what true fan engagement can look like in this brave new musical world, ushering in a new era for the music industry worldwide.
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