Welcoming listeners to 2021, Montreal’s emerging electronic producer Hologramme delivers his first single and music video of the new year. His latest single “DREAM” expands on both his electronica and atmospherically driven sound with the accompanying music video directed by Alexis Belhumeur, setting the release apart from his previous works. Incorporating a gritty, stylized and spirited human storyline on Montréal’s alternative youth culture with strong art direction, “DREAM” is an illustrative detour from his previously visually centered clips, further setting the tone for new and exciting applications for his productions.
Symbolizing a new beginning, the veil we lift on the past that shows us something we thought to be dead, compassion, kindness and love, the release is home to the core tenants of Hologramme’s signature sound. Contemplative and euphoric, the song delivers the warm nostalgia Hologramme has become known for, though “DREAM” sees the artist take us under neon lights with a strong and anthemic chorus, mixed with power, strength and ferocity which flows into this anthemic and unifying tale.
With the visual universe playing a key role in his artistic identity, Hologramme recently expanded his creative team with the arrival of director Alexis Belhumeur, who has penned the artist’s brand new music video. The visual direction is comprised of a contemplative and naive beauty that highlights a youth who seeks human warmth, celebration and liberty. If this dystopia acts as a balm in this uncertain period, it is with certainty that Société Holographique de Montréal promises us a busy year in which music will serve as human warmth.
Clément Leduc, artist behind Hologramme and founder of Société Holographique de Montréal, finalized a distribution deal with The Orchard (Sony Music) at the end of 2020 alongside a co-publishing deal with Gum Club Paris, thus strengthening his presence in Europe and the Americas through licensure and publication of his works within the realms of fashion and film. Making its’ world premiere this year at Sundance Film Festival directed by Clint Bently, Jockey will be the first feature film to apply music from Hologramme to their film scores. Scored by Bryce and Aaron Dessner, the motion picture will feature cuts off of Hologramme’s 2019 album Felicity. 2021 marks a year of expansion for Hologramme, with the launch of his label set to release and support the works of others within his growing collective. To be released under his own imprint Société Holographique de Montréal, Hologramme is also announcing a new EP to be released in spring including six new songs, five of which feature well-known artists from the Montréal scene.
2020 saw Hologramme release two eclectic singles “Alaska”, “Préface (Printemps)” and his ‘Geist Im Gast‘ remix EP of his 2019 album Felicity, which featured official remixes from top names in French and Canadian electronic music including Lunice and Fakear. With a full 6-track EP in store this Spring and the addition of new artists to the label, 2021 is set to be a strong year for the Montréal based producer.