Canadian Singer, songwriter and pianist Elena Erin, has released her latest music video for “Mayhem World”
Watch Here :
“Mayhem World”: The standout line of this song is that “nobody knows what it’s like to hold us closer”. The song is directed at a lover who feels like a soulmate and your perfect person, however you both feel so scarred by the world that you have strong defenses and barriers that get in the way of falling in love. Elena states “The song is vulnerable from my perspective, because I’m admitting that nobody knows what it’s like to hold me closer, and I’ve finally found this person I’d let come close to me, however they refuse to let anyone close to them. The title “mayhem world” is because of all the mayhem in the world that damaged us. The video takes place at a bar, in which I walk in, order a drink, and seem to be drowning in my sorrows, waiting for a call or a text from this person. I drink more and more and get more upset and sad, eventually standing up and leaving alone.”
About Elena Erin :
Elena Erin, an artist who has previously reached #2 on CBC Radio’s Top 20 Countdown, landed on major editorial playlists (New Music Friday Canada/Fresh Finds), and has garnered over a million streams on various platforms; is ready to reach new audiences. A single off her debut album, Holy Tender Artist, “Almost Famous” lends itself to the overarching storyline. Holy Tender Artist shines the spotlight on Elena Erin: a small-town Canadian girl, with big-city dreams, exploring abroad, finding romance, and enjoying the journey to self-discovery. This album is highlighted by royalty, sex, exploration, vulnerability, and in-your-face New York style of storytelling from her time there. From homeschooled on a farm in Canada to a socialite between New York City and London, Elena is telling these stories by being unapologetically herself. Elena asks, “How could someone who never thought they were “natural” at art or music learn to find their voice as a singer-songwriter?” The album tells the stories about a wide-eyed girl who wanted to taste every inch of life she could, no matter how dangerous, scandalous, or cruel it got. A childish innocence shines through in the initial songs and crescendos through her life experience; lovers, dreams of building a ship and sailing away and then descends softly into love songs when she’s alone. And at the end of all her stories, she whispered to herself: “You’re still Holy, you’re still Tender, and no matter how much you try to escape it, you’ll always be an Artist.” Elena says “The album is dotted with interludes of real-life phone conversations with my best friend about how we’re finally figuring out how to create our dream lives and make magic come true.”
Hailing from northern Canada, Elena has been paving her own way into the entertainment world since she began playing classical piano at the age of 6. Growing up on a cattle farm she began songwriting behind closed doors at 10 years old, but never sang because she thought she wasn’t capable. All of this led to her studies of music business and songwriting at Berklee College of Music, with the intention of writing for other singles. “While in a studio session in New York in 2016, I sang on a demo and the producers decided to keep my voice on the track, saying I had a unique voice and should sing my own songs.” It was from that moment that Elena I began singing her own music, and released her first singles in 2018, which landed on New Music Friday Canada and other major playlists. She spent the next few years perfecting her craft and performing often in New York at private events and live shows in Brooklyn and the Lower East Side. All the songs for her debut album, Holy Tender Artist, were written during the pandemic; where her days were completely consumed in writing, reading, and visualizing the themes. After gaining experience from performing throughout New York, Elena decided to move to London on 2 months notice and catapult herself into her next level of creativity while writing her best music yet.