EXTREME MUSIC AND deadmau5 COLLABORATE TO LAUNCH SPECIALIST ELECTRONIC MUSIC LICENSING LABEL beathau5
deadmau5 TO COMPILE EACH MUSIC LIBRARY COMMENCING WITH FIVE ALBUMS ACCOMPANIED BY NFTS THIS SPRING
Extreme Music, deadmau5, his label mau5trap, and UTA proudly announce the launch of beathau5, a specialist electronic dance music licensing label created specifically for professional music users.
The new beathau5 label launches this spring with five album releases, taking an authentic dive deep into the electronic genre with each album personally compiled by JUNO Award-winning and GRAMMY® nominated deadmau5. The beathau5’ library will also contain contributions from mau5trap artists such as Jay Robinson and Maison Ware.
Each of the releases will be followed by NFTs created in collaboration with a world-renowned visual artist to be announced shortly.
deadmau5’ previous film work includes the original score for the Netflix’ 2019 feature film Polar. Additionally, mau5trap artist Maison Ware scored the film Spree, which premiered at the 2020 Sundance Film Festival.
“Aligning with main stage talent has always set Extreme apart. Teaming up with the renowned deadmau5 and mau5trap is a massive get. Our clients expect the very best and we cannot wait for them to get their ears on this,” shared Russell Emanuel, CEO/ President of Extreme Music.
“Extreme is an excellent partner to get our selections in the hands of the right people. We’re looking forward to working with them and providing the sonic beds for memorable placements to come,” stated deadmau5 (who is Joel Zimmerman).
Adds Dean Wilson, deadmau5’ partner in mau5trap and Founder & CEO of Seven20 Entertainment, “I’m a huge fan of what Russell Emmanuel has built at Extreme Music. It’s a forward-thinking company which fits in line with the direction we are going. Extreme’s easy to navigate system and direct access to the right industry music supervisors is a place where we are excited to have our Seven20 and mau5trap artists house our incredible stable of electronic producers.”
“We’re excited to help deadmau5 and mau5trap grow by entering the music library space, and Extreme Music is the ideal partner for this new collaboration,” said UTA Executive Rich Statter. “They have extensive experience in working with leading talent, and their first-class music is a sought-after product for industry professionals.”
The collaboration, which will allow deadmau5 to create his own music library, was brokered by UTA. The deal is part of UTA’s partnership with Extreme Music to produce, market and distribute artist-driven production music libraries.
In addition to UTA and Seven20 Entertainment, deadmau5 is represented by LaPolt Law, P.C.
A decade since its formation, mau5trap—the independent label founded by groundbreaking electronic music producer deadmau5—has become a bastion for trailblazing and genre- defying artists. Casting a palpable influence over the genre, Mixmag readers voted mau5trap among the “Top 50 Labels of the Decade,” placing it in the Top 10. It has served as an influential platform for dance music heavyweights such as ZEDD, REZZ, Moguai, Noisia, Chris Lake, Feed Me, i_o and many more. A combination of dark, forceful techno and complex, electro sounds, the label acts as hot bed for rising talent such as ATTLAS, No Mana and Jay Robinson. www.mau5trap.com
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his platinum-certified single “Ghosts ‘n’ Stuff,” as well as “Professional Griefers,” “Sofi Needs A Ladder” and “I Remember,” he has also released seven critically acclaimed albums: an orchestral album where’s the drop?, W:/2016ALBUM/ and > album title goes here < (both reached #1 on the Billboard Dance/Electronic Chart), 4×4=12 (recognized for having sold well over 1,000,000 copies in the U.S.), For Lack Of A Better Name, Random Album Title and while(1<2). The multiple JUNO Award-winning and GRAMMY®-nominated artist’s ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts 15 million and more over his combined social media channels. His latest music offerings which includes original productions, remixes and collaborations with featured guests like Rob Swire (“Monophobia”), Lights (“Drama Free”), Shotty Horroh, Scene of Action and more can be found on the mau5ville: level 1, 2 & 3 series. In 2019 deadmau5 completed his first ever film score for the Jonas Akerlund-directed spy thriller Polar available worldwide now via Netflix with its soundtrack released on mau5trap as well as celebrated the release of here’s the drop!, an album of remixes of material from his 2018 orchestral album where’s the drop? For it, plenty of revered tastemakers such as Morgan Page, Matt Lange, PEEKABOO, Mr. Bill and more have been tapped for their talents to make this remix album a cerebral journey through sound. Over the course of his extraordinarily successful U.S. cubev3 tour late 2019/early 2020 which ranked in the Top 10 of Pollstar’s top tours globally, deadmau5 released a trilogy of singles. “FALL,” “COASTED” and “SATRN” were new material featured as part of his new live show complimenting the most complex production he has ever presented. His latest releases “Pomegranate” with The Neptunes, “Bridged By A Lightwave” with Kiesza, “Channel 43” with Wolfgang Gartner and “Hypnocurrency” with REZZ are out now.
About Extreme Music:
From humble punk rock beginnings in Camden Town, London, Extreme is today renowned as production music’s poster child and a trusted media industry tastemaker since 1997. Around our water cooler you’ll find notorious titans of talent such as Quincy Jones, Hans Zimmer, Sir George Martin, Snoop Dogg, Labrinth, Rodney Jerkins, Ramin Djawadi, Clint Mansell, Harry Gregson-Williams, Christopher Lennertz, Sasha, John Digweed, Michael Giacchino, Timbaland, Amon Tobin, John Powell, Marco Beltrami, Xzibit, Blues Saraceno, Junkie XL, and Atticus Ross, among others. Extreme’s relentless quest to curate a collection of strictly-legit specialist labels has gained them a reputation for delivering Grade-A cuts more useful than park assist and cooler than the other side of the pillow. Their extraordinary roster and tireless pursuit for authenticity attracts discerning users and brands. Their clients understand that casting an Extreme track means they’re choosing music that has been lovingly hand-stitched by world-renowned producers who have passionately crafted a catalogue that won’t leave a hair on your neck lying down! With years of expertise, a deep history in music production and a monumental multi-Grammy winning team, Extreme continues to redefine the production music industry.