Floss Jordan bares all on evocative synth-pop gem ‘Salt’

Rising London based singer-songwriter / musician Floss Jordan is poised to announce a brand new release with the arrival of ‘Salt’, out this November through Bright Star Records.

Channelling a refreshing honesty and energy, ‘Salt’ is a starkly earnest track, it blends genres and takes influences from the likes of Christine & the Queens and Björk, coupled with an evocative synth-wave pop feel that perfectly captures the essence of Floss’s sound and lyrical abilities.

Inspired by a number of toxic relationships. Floss comments that “the song is about the juxtaposition of saltwater being cleansing, but also corrosive. That feeling when you have been swimming in saltwater, and you cannot get the salt off your skin. A metaphor for a relationship, salt brings a feeling of wellness, cleansing and detoxification. However, as the relationship evolved, the manipulation and toxicity started to intensify. There was the need to wash these layers away as they are becoming corrosive, like anything exposed to the elements over time.” 

Salt is also accompanied by a beautifully crafted and enigmatic video which builds on Floss’s choreography and modelling skills intertwined with special effects that reinforce the meaning behind the song. Of the video director Rebecca Phillips says:
“I wanted to explore the wounding yet transformative relationship we may have with ourselves when we find we are trapped in a toxic place. Salt is a vital mineral which we cannot live without, however too much salt can be harmful and of course salt in a cut stings. The video utilises organic forms in a synthetic universe, an abrasive mix of digital and film footage and makes us consider our relationship to sentience – it asks the viewer to consider the link between transformation and destruction”. 

Since graduating with a degree in music production at BIMM London, Floss Jordan has created a sizeable portfolio of songs. Her music has an ethereal sound but is also dramatic and deep which emanates from her life experiences and emotive situations. Writing music has been an outlet for Floss, a kind of therapy and a place she feels happiest. Floss’s extensive vocal range can be heard in her songwriting.

BBC Introducing played Floss’s debut single Kings & Queens and they loved it, likening her sound to Lana Del Rey, Florence Welch (Florence and the Machine) and Jessie Ware. Her follow up track, a cover of Love by Kendrick Lamar is a dreamy and beautiful interpretation of the song. Popjustice also commented on Kings & Queens, Peter Robinson said “Floss sent her self-released, Lana-inspired track over a few weeks ago and I made a note to feature it on release day because it’s something pretty special, right?”

Music has always been a significant part of Floss’s life, initially dancing and choreographing to many styles of music and then going on to perform with music artists and celebrities, including Charli XCX, Years & Years, Breach, John Bishop, Jack Whitehall and Paddy McGuinness. She has also modelled for London Fashion week, Desigual, Tommy Hilfiger, Lee Cooper Jeans and featured in an Apple Music advert.

Floss is also an international DJ and has played sets for many brands including M.A.C Cosmetics, Watches of Switzerland, Netflix, Beauty Papers Magazine, Stylist Live Luxe, Drunk Elephant, Space NK and at Gordon Ramsay’s Lucky Cat & Bread Street Kitchen, BBC Studios, Langan’s, Soho House, Tobacco Dock, Annabel’s, Selfridges, The Ned, Lightbox, Kadie’s, Loulou’s, Bag O’Nails, Mayfair Bar, Searcys, Soho Radio and also at the Natural History Museum.

Salt / 4th November