The Cauboyz duo has always been in charge of French 79’s visual art direction. For SimonHenner, “They are part of French 79’s project. We spent our childhood and teenage yearstogether. We understand each other at a glance. It’s crazy to be that much on the samepage.” An incredibly rare work-life relationship.
The video is directed by the the French duo The Cauboys Stream the exclusive music video here
The central idea (of TEENAGERS’ artwork) began with a young teen holding a flag as if hewanted to make it come to life. Adults would have wondered what the point was. But thechild doesn’t care. He’s so proud of it, he creates his own world around it… “This imageperfectly fits into my idea of adolescence and its adventurous, experimental side. It’s naive,spontaneous, simple and beautiful… I yearn for moments like this in my adult life.”
The Cauboyz duo explains their vision: “As the first single of French 79’s new album, ‘BurningLegend’ evokes the jubilant period of adolescence. With age, we tend to move away fromit. But the memory of the first experiences and the ardour remain in us, as we want topreserve it. Founding moment in the search for identity, the musical choices then participate indefining us socially. As an extension of the visual of the album, this music video introducesthe audience to several situations in which French 79’s is embodied by human characters.Like a emblem, they carry the musician’s identity, they claim it and support it. Music is a partof us ; it accompanies us in our daily life and evokes in us the memories of an age whereeverything was yet to be discovered and where nothing was for sure.”
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