Rising Indonesian indie-pop singer-songwriter GANGGA is pleased to announce details of a brand new visual clip ‘This Love Will Never End’, the first in a series of videos lifted from the acclaimed new album ‘It’s Never Easy’.
A poignant, confessional thought piece, ‘This Love Will Never End’ delves into personal themes of love, separation and closure over subtle, laidback melodies and GANGGA’s hazy, emotive vocal delivery. He explains: “This music video tells about the final phase of a toxic relationship, where the boy feels like his love to the girl will never end, but he knows that the relationship isn’t going anywhere and is detrimental for both of them. This music video is the core story for this music video series.”
GANGGA goes on to add: “These music videos are all about confessing, acceptance and closure. I want to show how hard it is to love someone and to be loved by someone, how difficult it is to be in a relationship with pain, and the feeling of struggling alone. In these series of music videos you can see the ups and downs of a relationship. I want people to feel like they can relate to these music videos while listening to the meaning of each songs.”
GANGGA is the stage name of Gangga Kusuma, an Indonesian singer/songwriter. Born in Surabaya, he taught himself to play guitar, and likes to listen to various kind of music such as pop, jazz, soul, and RnB. He got his musical influence from his mother, and started composing music at the age of 17. In late 2019, he released his first single called “Don’t”, his second single called “Blue Jeans” in June 2020 and his latest single “Waiting For You” in July 2021.
In the beginning of 2021, GANGGA’s single, “Blue Jeans” grew organically and became #1 Global Viral chart on Spotify, with the all-time streams reaching 48,543,788 streams. “Blue Jeans” also went viral on TikTok, with total videos made using “Blue Jeans” reaching 32,500 videos. This moment made his name skyrocket and attracted many new audiences. After releasing singles, GANGGA has just releases his debut album, ” It’s Never Easy” on August 27, 2021.
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