London-based Austrian singer-songwriter and visual artist Julia Romana shares her new single ‘Blood Be Fluid’, out now. The track is taken from Julia’s upcoming EP of the same name, set for release on 8 September.
Inspired by the cult classic film Suspiria and Twin Peaks, the captivating music video was directed by Laura Manners, choreographed by Weronika Szczerek and features dancers Puisy Luong and Kajsa Sundström alongside Julia. Using lots of red and yellow hues, Julia’s performance is hypnotizingly sensual and captivating.
Naming artists like Thom Yorke, Lykke Li, FKA Twigs and Lana Del Rey as her main inspirations, Julia thrives on experimenting with the emotions and feelings she’s able to portray through her songwriting. Produced by composer and producer Veronika Hanl and co-produced by Alessandro Iannicelli who also plays the drums, the build up of drum patterns combined with Julia’s sultry voice lures the listener in, culminating in a mesmerising dreamscape that lives somewhere in the space between pensive and affirmative.
Speaking of the track, Julia says, “When I wrote the song I struggled to find a fitting vocal melody. I realised soon that I tried to force myself to match the mood and nothing sounded genuine. So I decided to become a character for this song. I started daydreaming about being a witch, casting a spell. A spell that would bring back childlike confidence and a sense of inner power that sometimes gets lost as you get older and deal with ‘the real world’. When I showed my rough demo to my producer Veronika Hanl, she instantly got the vibe.
I wrote the song as a wake up call for my own energy to activate and flourish.
The song also reflects on moving abroad to enrich one’s own life and learning a lot of life lessons along the way. ‘Blood Be Fluid’ is a motivation to take risks and learn how to deal with situations hands on.”
Making music from a young age, Julia has honed her craft into what it is today, which is both innovative and exciting. Having collaborated with artists such as Duckwrth, G.L.A.M and Alex Mali, this has allowed Julia to find her voice in music whilst creating her own distinctive sound and path.
Julia has always been fascinated by sounds and art from a very young age. At the age of 8, she started using the voice memo function on her phone to create ‘beats’ by recording claps and household objects. In art school, she got her first MacBook pro where GarageBand was pre-installed, and she started experimenting with making music there. Her first album ‘Opening’ was made purely in GarageBand.
Over the last few years, Julia has fallen in love with collaborating on music with other people, in particular her long-time collaborator and friend, composer and producer Veronika Hanl. She says, “Creating art is such an essential part of my existence and sharing that experience is one of the best feelings in the world.”
JULIA ROMANA ONLINE