ANNOUNCES OFFICIAL SOUTH ASIAN NEW YORK
FASHION WEEK (SANYFW) KICKOFF PARTY WITH
KAHANI, KUNAL MERCHANT, AND ETHYR
INDO WAREHOUSE x SANYFW 2022
9/10 @ BLUE MIDTOWN NYC – TICKETS ON SALE NOW
Fresh off introducing new label mainstay Kunal Merchant with his debut solo record, “Anokha,” rising South Asian label Indo Warehouse presents the latest addition to their roster: Ethyr. Hailing from New Jersey and flaunting Punjabi roots, the fresh, new artist makes a poignant entrance with “Safar,” a slick fusion of tech and tribal house sprinkled with the trademark Indo Warehouse vocal flair. “Safar” is due for release on September 2nd via Indo Warehouse.
Alongside the forthcoming release announcement, Indo Warehouse is pleased to share the exciting details about the next iteration of their label showcase series: Indo Warehouse x SANYFW 2022. Taking place on Saturday, September 10th, Indo Warehouse and South Asian New York Fashion Week (Sept 8-14, 2022) are teaming up to throw the Official SANYFW Kickoff Party in Manhattan’s vibrant Blue Midtown. When it comes to producing top-tier events that celebrate blended cultures, no one is doing it better than Kahani and his Indo Warehouse imprint. This is slated to be the biggest Indo Warehouse event yet, boasting performances from Kahani himself, Kunal Merchant, and newcomer Ethyr. Launching during New York Fashion Week in September 2022, South Asian New York Fashion Week (SANYFW) is an innovative initiative that will bring together South Asian designers from across the world to the global fashion stage in NYC. SANYFW and Indo Warehouse have been established as pioneers that strive to showcase and uplift South Asian-inspired art in their respective fashion and music spaces. With Tier 1 already sold out, remaining tickets for the event are available HERE.
Divij Raj Singh – alias Ethyr’s – “Safar” is an excellent pre-cursor to Indo Warehouse’s upcoming party. The rising young artist launched his career by crafting remixes and unique edits of popular South Asian tracks and has worked his way up to releasing his own originals. With “Safar” he introduces his forward-thinking artistic vision that centers on expansive textures and alluring percussive elements. With his productions, his sole goal is to invoke a feeling of freedom, on and off the dance floor. Don’t miss the chance to experience Ethyr – along with Kahani and Kunal Merchant – at Indo Warehouse x SANYFW 2022.
ABOUT KAHANI – Emerging talent Kahani’s sound can be described as a cinematic soundscape, often molded into various blends of Electronic and World music. Inspired by the diverse musical culture of New York City, he founded his imprint label and collective, Nonresident, showcasing emerging diaspora talent and giving them a foundation to collaborate on top-caliber releases. Now expanded with his series Indo Warehouse, Kahani is creating a new platform for diaspora artists worldwide. Breaking out in 2019, his unique sound curation has caught the attention of major artists, such as the likes of deadmau5, Tech Panda & Kenzani, Kidi, ShiShi, Rusha & Blizza, and Raaginder. Over the last few years, his tracks have been featured by Ebro Darden of Apple Beats 1, Bobby Friction of BBC 1 South Asian Network, Boxout.FM, and top-performing Spotify editorial playlists, such as Desi Hip Hop, Jasmine, No Borders, and more.
ABOUT INDO WAREHOUSE – Immersive global sound x South Asian rhythms. Indo Warehouse is a new experiential series, a space for people of all cultures to feel sound and lose themselves in a world of blended cultures. Taking pride in our South Asian roots, the label, collective, and event series aims to make guests move to global sounds that celebrate growth and inspire connection.
ABOUT ETHYR – Ethyr /ˈēTHər/ is the artist project of New Jersey-based producer Divij Raj Singh, who discovered his love for electronic music and compelling rhythms during his early teenage years. Diving deeper into the art form, he began experimenting with software and production tools, embarking on a journey of creation and exploration through sound. Swayed by his South Asian heritage and a yearning to bridge the gap between cultures, he pulls from a broad sonic spectrum, neither confined nor constrained by conventions in any one genre. His artistic vision emanates from a forward-thinking motive with which he crafts expansive textures and alluring percussive elements that are intended to invoke a feeling of freedom, on and off the dance floor.