Five years ago, Ger Carriere made a powerful entrance into the music world with her self-titled debut EP—an intimate yet defiant collection of songs that celebrate resilience, identity, and self-love. Choosing to release it on Self-Love Day rather than the traditional Valentine’s Day, Ger set the tone for her artistic journey: one defined by strength, independence, and authenticity. Now, to commemorate this milestone, she premieres the official music video for Light in Shadow, a hauntingly beautiful visual experience created by Andrew Smith of ASmyth Productions.
Exclusively premiering on Melodic Magazine, the video unfolds in timeless black-and-white cinematography, evoking the sultry atmosphere of smoky jazz clubs. Its striking aesthetic mirrors the song’s themes of transformation and liberation, making Light in Shadow more than just a performance—it’s a cinematic statement on reclaiming personal power.
As she marks this anniversary, Ger is not only reflecting on her past but also looking ahead. With a bold new artistic rebrand, an upcoming remix of Wild Woman, and her highly anticipated second album set for release in July, 2025 is shaping up to be a defining year. Beyond music, she continues to break new ground as an author, entrepreneur, and advocate, amplifying Indigenous voices and championing self-discovery through creativity.
In this interview, we delve into the evolution of Light in Shadow, Ger’s artistic journey, and what’s next for this unstoppable force in music and media.
Watch the video here:
Your debut album turns five this year! How does it feel to reflect on this milestone, and what has changed for you as an artist since its release?
Wow, what a question! Five years is a long time, and it’s really hard not to think that the project was a flop, especially since it was released during COVID. I believe life is very strategic and allows you to grow. When the album came out, it was such a surreal experience. I had always wanted to do music, and I put in the work on the album itself, then went in and recorded it. It all felt somewhat passive—like it was just happening to me, and I didn’t really have much to do with it. Looking back now, I realize it was somewhat of a cry for help, a way to see if this would work. A lot of the music from that first album feels like a message to myself, trying to discover who I was and my sound. That person feels so distant from who I am now and how I want to create music, as well as the message I want to spread. The album came out in a strategic way, and it’s beautiful to see how I’ve evolved, how the music has evolved, and how my impact on sound and music will continue moving forward.
The “Light in Shadow” music video is visually stunning, with a classic black-and-white aesthetic. What inspired this creative direction, and what message do you hope viewers take away from it?
I love the 50s jazz club, smoky-room aesthetic—the Billie Holiday and Frank Sinatra crooner vibes. I wanted to bring that into my music, not only lyrically and visually but also through storytelling. It’s important to pay homage to those who came before us and laid the foundation for what we now see as art. We take so much inspiration from history, style, fashion, and entertainment. I wanted to reflect on how those elements have influenced me because I love the romanticism and storytelling—even the smallest looks and the way shadows play in a room. All of that contributes to the creative expression of being an artist.
What I hope people take from the video is that there’s beauty and meaning everywhere. There are blessings and gifts even in the darkest places, and I hope the video encourages people to look deeper into things and find inspiration to create beauty from dark spaces.
You describe “Light in Shadow” as a song about self-liberation and being your own hero. Can you share a personal moment or experience that influenced this theme?
“Light in Shadow” is interesting because the first song from the album, “Undeserving,” focuses on showing love to those who may not necessarily deserve it. It’s about continuously showing up and giving in that way. “Light in Shadow” has now evolved; it’s about saving yourself. It’s about giving yourself the opportunity, the microphone, and the ability to speak—realizing that you may have been the one holding yourself back all along. A lot of our lives involve comparing ourselves to others or our environment, and sometimes we undermine our own potential. This song is about recognizing that we can be our own worst enemy, but every day is a new choice and an opportunity to recreate ourselves. With hard work, dedication, and persistence, anyone can change their stars.
It’s a form of inner child work and healing therapy. It requires retraining and parenting yourself to create the life you’ve always wanted. I believe my life and my brand, Wild Woman, are influenced by this—by embracing the bold, unique, and ferocious sides of ourselves that we often hide to fit in. True magic lies in fully embracing those aspects of ourselves.
In addition to your music, you’ve made a mark as an author, entrepreneur, and speaker. How do these different creative outlets influence each other in your work?
I consider myself a serial entrepreneur, and that means the storyteller within me also serves as my motivator. It’s like having a conversation between different aspects of myself, exploring deeper, darker parts that I may not always feel comfortable showing in a professional environment. As a motivator, I use storytelling to inspire and uplift others through my work.
Being an entrepreneur is about creating opportunities, asserting independence, and refining your craft. It involves delegation and building a community of supporters. It’s about creating work that aligns with your values and being intentional with how you impact the world. Being a speaker has always been part of who I am—I’ve always been an advocate and a truth-teller. While I value kindness and gentleness, I believe truth must be spoken for real change to happen.
Balancing these facets can be challenging, but it’s part of wanting to instigate change and refusing to tolerate stagnancy or injustice. If no one else steps up, then I do. It’s about mastering my craft and delivering it eloquently. My nature drives me to walk my talk—I don’t discuss matters unless I’ve experienced them or can offer proactive solutions. Fortunately, I’ve been able to do this for quite some time, and I’m deeply grateful for the opportunities it has afforded me. My music and my brand, Wild Woman, are deeply influenced by this—by being a truth-teller.
You’re rebranding your social media with a fresh new look. What inspired this change, and how does it reflect your artistic evolution?
The new branding for Wild Woman is exciting because I’m shedding an old version of myself and embracing something more chic, fun, experiential, and professional. I truly believe in taking charge of your life, and my brand must reflect that. I’m in a constant state of evolution, which is evident in my work, my speeches, and the communities I serve. I’m also pursuing my master’s degree, which is elevating me beyond what I could have achieved on my own. I’m always refining and mastering my skills to serve the people who follow me. It’s an incredible time, and I’m excited for the future. I hope people feel that energy in my work.
The upcoming remix of “Wild Woman” brings a high-energy twist to the song. What can fans expect from this version, and why did you decide to reimagine it now?
“Wild Woman” was the foundation of everything. We took our time with the music video because it was so important to me, my family, and my lineage—focused on legacy and purpose. Now, we’re giving it a fresh twist, and the visuals I envision for the remix are stunning. I see it reaching a broader audience across TV, print, and radio. The remix has an EDM spin on a folk-rock classic, and I hope it stands the test of time. Ultimately, the song is about honoring those who came before us and passing the torch to the next generation.
You’ve been recognized for your contributions to Indigenous movements and were honored with the Esquao Award. How has your heritage influenced your music and creative journey?
Whenever I give a speech, I introduce myself as Indigenous because, at one point, it was illegal to be Indigenous and practice our culture. Our heritage encompasses ways of being, knowing, and doing in the world, and that influences everything I do. It’s a form of rebellion—reclaiming my power and confidently declaring who I am in every space I create. There isn’t enough representation, so I see it as an opportunity to step into those spaces and share an authentic Indigenous perspective. Our stories have the power to heal, challenge norms, and push humanity forward.
You’re kicking off the year with a performance at Voices of the North on February 22. What can audiences expect from your set, and how does it feel to start 2025 on stage?
The Voices of the North show couldn’t happen due to unforeseen issues, but the opportunity to return to my home community remains incredibly special. This is where my journey began—where I first connected with music, whether through covers or the local scene. Performing there feels like coming full circle.