Events

LINECHECK – MUSIC MEETING AND FESTIVAL #REVERSE: A CHALLENGE FOR THE FUTURE OF THE MUSIC INDUSTRY

KICKS OFF, ANNOUNCES KEYNOTE INTERVIEWS
FROM 23 TO 25 NOVEMBER  2021 – BASE MILAN ITALY, WITH LIVE SHOWCASES IN LONDON, BERLIN, PARIS, MADRID, HAMBURG AND HALDERNTICKETS ON SALE NOW FROM WWW.LINECHECK.IT

Linecheck, the global forward thinking annual music conference and festival announces the full program for its 2021 edition, which starts today 23rd November  to 25th November 2021 at Milan’s hybrid center for culture and creativity BASE(Italy). This year Linecheck has announced the  launch of a new integrated hybrid format, which will combine an in-person conference and festival experience at BASE in Milan (Italy), with a virtual component through live streaming content accessible from Linecheck’s website and live showcases broadcasted in real time across Europe; from Ticketmaster’s London HQ, Berlin, Paris, Madrid, Hamburg and Haldern. Tickets on sale now from WWW.LINECHECK.ITand Linecheck’s partner Ticketmaster.

Linecheck is produced by Music Innovation Hub, the first social enterprise in Italy dedicated to music. It promotes training, incubation, acceleration and networking programs internationally such as Music Tech EuropeCreativeShift, and JUMP. The main theme of this seventh edition of the music conference will be #Reverse, chosen to explore the present and future of the music industry, its trends and economics with a view to pushing collective innovation outside the conventional framework. #Reverse will resonate across the music meetings, imposing a change of perspective, disruption and transformation of the ever-evolving business of music. 

We will talk about #CreatorsRights, exploring the economic value of music rights granted by creators, the intellectual and property rights associated with original works, their performance and dissemination. #SharedExperience willfocus on music fans and the new trends that are shaping the way music is enjoyed, consumed and shared: online, offline, alone or together.#PlayFair will explore the framework of action to achieve a more sustainable music industry, systemic gender inequalities, how to promote a culture of inclusivity, awareness and acceptance around mental health issues, and environmental cost of music and its footprints. #BeyondBoundaries will explore territorial borders and Europeanisation, as well as cross-sectoriality, proposing innovation as a way to overcome territorial, mental and technological boundaries, whilst in #CreativeSynergies we will examine the mode of interactions between different creative industries, exploring the relations between music artists, commercial brands and the different media drivers. 

Within the vast conference program already announced Linecheck confirms this year’s keynote interviews – ‘In Conversation With…’ – with some of the most important experts in the industry. Andrea Rosi from Sony Music will talk about the Måneskinphenomenon, an interview with Filippo Sugar of Sugar Music. Chris Cooke will also host two sessions as part of the Wednesday programme, he will lead a conversation called ‘Servicing The Artist? Content Creation And Remuneration 2022 Onwards’. How can we ensure the ongoing digital revolution is beneficial to creatives? And that intellectual property is protected and rights are respected? Joining the conversation will be Roberto Neri from Utopia MusicSascha Lazimbat from Zebralution Group and MusicHub, and Jake Beaumont-Nesbitt from the International Music Managers Forum. On the final day, the focus will be on live music and live promotion with Roberto De Luca of Live Nation Italy in conversation with Ernesto Assante, music journalist of La Repubblica, and Ferdinando Salzano of FRIENDS & PARTNERS in conversation with Andrea Laffranchi, of Corriere Della Sera. 

The live music showcase festival will offer a trailblazing line up with the best of what the emerging Italian and European music scene has to offer, with music starting after the daytime conference, from sunset until late night The full live program and stage times will be available from Linecheck’s website All the live showcases will be live streamed and broadcasted in real time,the live shows in Milan, Hamburg, Berlin and Madrid are open to the public with tickets available from Ticketmaster London will be live streamed only, while the live shows in Haldern e Parigi will be free entry. Through the digital platform live.linecheck.itthe festival will connect those 6 European cities, with over 30 showcases happening simultaneously with Milan, taking big steps towards reducing their environmental impact of touring as well as the impact of audiences travelling to shows and festivals.

Linecheck is the ultimate meeting place between professionals and enthusiasts of the music sector, an incubator for dialogues between music, creative, technology and cultural industries, bridging the gaps between Italy, other European countries, the UK and the rest of the world. Linecheck’s Matchmaking Sessions, in person and virtual, will connect international delegates to Italian industry experts covering different sectors of the industry through sessions such as Meet The ManagersMeetLabel, Distribution & PR and Meet PromotersClubs and Festivals.

Acting as a catalyst for change in the music ecosystem, at its seventh edition, the Milan based event has grown to become one of Europe’s best city festivals and new music economy conferences. Welcoming each year a guest country to showcase its musical wares, 2021 will be no exception, with Germany becoming the lead international partner for this year’s edition. Linecheck 2021 will explore new music trends and economics, as well as highlighting the diversity of musical talent in Germany, in collaboration with the German Consulate General Milan, Germany’s funding and music export office Initiative Musik, Goethe-Institut Milan and AHK Italien (German-Italian Chamber of Commerce).

Linecheck will once again be the main content partner of Milano Music Week. Scheduled from 22nd to 28th November 2021, the annual festival dedicated to music and its key figures, and promoted by The Municipality of Milan – Department of CultureSIAE (Italian Society of Authors and PublishersFIMI (Federation of the Italian Music Industry), NUOVOIMAIE (New Mutualist Institute for Performing Artists) and Assomusica (Association of live music shows producers and organizers), will see – through a hybrid format of live and streamed events – top industry players coming together to look at the future and discuss plans to help the music industry return to growth.
Linecheck’s main partners include JUMP – European Music Market Accelerator, the project  supported by the Creative Europe Programme of the European Commission, which provides a framework for music professionals to develop innovative business models. It aims to help the music sector adapt to the recent market transformations, while encouraging it to work on a transnational level – JUMP will end at Linecheck 2021. Intersecting project creativeSHIFT fosters the relationships between the music industry and the other creative and cultural industries, as well as the ETEP – European Talent Exchange Program and INES – Innovation Network Of European Showcases networks.

Linecheck is also part of the global Keychange network, a movement for gender equality in the music industry, funded by Creative Europe, which aims to fully reconstruct the music industryto support women and gender minorities, to which the music conference adheres, with the goal of a gender balanced line-up.

Linecheck delegates and music fans will be able to choose between different types of tickets from Ticketmaster

Full Pass Meeting + Festival Ticket: 95 € E-ticket: 40 €

Digital Evening Festival Streaming ticket: 15 €

Digital Daily Ticket Meeting + Festival E-ticket: 15 €

Digital Daily Ticket Festival E-ticket: 6,50 €

More Info on Music Innovation Hub

MIH carries out innovative and socially responsible projects within the music sector. Born in Milan in 2018, it is the first social enterprise in Italy dedicated to music. Owned by Giordano dell’Amore Social Venture Foundation – a social impact investment fund by Cariplo Foundation – by OxA srl and by Music Management Club. It develops solutions to support the growth of the music industry and its stakeholders and guides companies towards a more sustainable future through music projects. It promotes training, incubation, acceleration and networking programs internationally such as Music Tech Europe, CreativeShift, and JUMP. It also creates charity projects such as Scena Unita and Covid-19 – Let’s Support Music, in response to the public health system crisis and in support of the entertainment workers. It produces formats and events, including Heroes, the first major hybrid concert in the history of Italian music and Linecheck, the most important international networking events in the Italian music industry. He created and manages the musicROOMS of BASE Milano, a multipurpose meeting point for professionals in the music sector. MIH looks to Music as a driver of social innovation: Music is Social Change.