Meet Jens Grönberg – The Man Behind Axtone’s Artworks

Meet Jens Grönberg – The Man Behind Axtone’s Artworks

Jens Grönberg "The Man Behind The Artwork"

Axtone Records presents ‘The Man Behind The Artwork‘ short documentary about label’s designer Jens Grönberg and his Breakfast Design company. For such a milestone in the label’s history they wanted to showcase a man who’s been at Axwell’s side since before the label’s inception and the architect of Axtone’s aesthetic throughout the past decade. It’s like Ax said, ‘Without him, Axtone wouldn’t be Axtone’.

Watch Jens Grönberg “The Man Behind The Artwork” here:

The film by André Hedetoft who is a movie director from Sweden known for his strong visual style and stories with a flair of the extraordinary. His films have been showed in festivals around the world and seen in over 250 countries. Some of his work includes the time-travel comedy DOUBLE TROUBLE, commercials for Alfa Romeo and Cadbury and the upcoming sci-fi thriller feature film ORIGIN. Growing up he could spend hours after hours in the bathtub fantasizing himself away on fantastic adventures.