What happens when you fuse space-age production quirks and trap-soaked drums with a ranged, melody-driven rap toolkit? You get DDG. After turning into ‘Elon Musk’ alongside YSL’s Gunna and diving into the UK rap ether — via Notion — selecting a 10Trax-worth of UK rap anthems, DDG is back to govern the summer. The multi-platinum Pontiac native is back with his latest single, ‘Storyteller’, courtesy of Epic Records.
For the track — produced by Corbett — DDG tugs on the heartstrings as he croons in a pop-adjacent manner over a trap-spun beat. In a welcome switch-up from his recent tunes, ‘Storyteller’ does exactly what the title infers. DDG crafts a narrative around heartache, toxic masculinity and the art of emotional warfare. On the instrumental front, the track is kitted-out with sharp 808 drum kicks and shimmering guitar riffs.
‘Storyteller’ follows DDG’s viral, Gunna-assisted single ‘Elon Musk’, released back in February. Since its debut, the Complex co-signed-track has amassed well over 25 million streams on Spotify alone — with almost 10 million views on YouTube too. ‘Storyteller’ looks to continue DDGs relentless splash in the UK scene as he comes through with pitch-perfect style and bravado.
Nourishing a loyal fan base soaring over 5.4 million on Instagram, DDG has built a cult following like no other. The fruits of DDG’s labour have resulted in support from major music publications such as XXL, Notion, Complex,No Jumper,Sway’s Universe and DJ Vlad.
Also, the Michigan rhymer has been featured on watermark music enterprise Genius, where he has broken down the lyrics for his tracks ‘Arguments’ and ‘Givenchy’.
This July, DDG is set to share a highly-anticipated full-length project. Tentatively entitled, ’Take Me Serious 2’ — the follow-up to his cult classic mixtape from 2017 — DDG will accompany this drop by flying to European shores in July to hit the festival circuit. DDG is looking to infiltrate the Europe rap sphere with gigs at Wireless Festival in the UK, WooHah in the Netherlands, Rolling Loud Portugal and Splash in Germany.
With a potential classic project in the works, ‘Storyteller’ has set the benchmark high for mainstream hip hop in 2022.