Music News

Milk & Honey Management opens offices in Amsterdam and hires Edo van Duijn as Manager and Head of new Netherlands presence

About - Headliner Entertainment

Los Angeles, CA:  Lucas Keller, Founder and President of Milk & Honey – one of the leading music & management companies in the industry – today announced the hiring of Edo Van Duijn to the position of Manager and Head of Milk & Honey’s brand new Amsterdam offices. In this new position, Edo will work with and sign DJ’s, producers and songwriters and will bring management clients like Sunnery James & Ryan MarcianoBrunoMartiniCatDealers and others to the Milk & Honey Management roster. Milk & Honey got their taste for a Netherlands presence managing Amsterdam/Rotterdam based client Oliver Heldens, who they’ve had big success with in only a few short years. On the heels of opening Milk & Honey’s London office back in February, and now Amsterdam – the company is clearly focused on Europe.

Dutch-born Edo van Duijn is an experienced entertainment entrepreneur and talent manager with a successful 20-year career in the UK, Europe and South America. His track record of ground-breaking accomplishments include launching careers of Latin American artists DJ Marky, Bruno Martini, Alok and co-producing Festival properties such as Skol Beats, Nokia Trends, Electric Zoo Sao Paulo and more recently Tomorrowland Brasil (which sold out at 180,000 tickets in its’ debut year).

Over the past decade Van Duijn extensively toured headline acts in Brazil and South America including Armin van Buuren, Hardwell, Afrojack, Steve Angello, Axwell and many more and worked closely with leading consumer brands such as Skol, Fusion Energy, Samsung, Redbull and Nike on artist-driven activations and content deals. In 2017 Edo returned to his native Holland and joined ID&T as COO and in 2019 launched Headliner Entertainment with ID&T. Edo will continue his role as Head of Headliner as well, where the focus is on virtual events and touring. 

In making the announcement, Lucas Keller states: “It has been great getting to know Edo, he shares the same strong work ethic and value set that Milk & Honey is built upon – he was immediately the right decision. I’ve been coming to Amsterdam for the past 5 years and love the music, the culture and the people. From our first trip, we had been discussing opening an office to further focus on electronic music and the great songwriters and producers not just in the Netherlands but all throughout Europe. Managing Oliver Heldens was our first real entrance into the market, and both Oliver, his local team and the community have been so welcoming, that we were anxious to do more. Amsterdam is an important next step in Milk & Honey’s priority of becoming a global music company, and our UK / European clients will be integrated with our American presence in a way that no other management company can offer.

Edo says: “I’m very excited to work with Lucas Keller and his formidable team at Milk & Honey. I’ve been a fan of their work for the last few years, so when the opportunity came to join forces I didn’t hesitate. I look forward to being able to further expand the careers of my current clients within the Milk & Honey framework and excited about growing the Amsterdam office over the months ahead with new signings and building our team of managers.

With offices in Los Angeles, New York, Nashville, London and now Amsterdam, Milk & Honey represent some of the most successful artist, songwriter, producer and mixer talent in the world, with a cadre of clients who have amassed over 400 million records sold worldwide. With a diverse group of clients ranging from writers and producers like David Hodges, Oak Felder, Sir Nolan, Charlie Handsome and Jamie Hartman to top 20 global DJ Oliver Heldens, Keller represents almost 70 clients across every prominent genre of music.

Milk & Honey is an A&R and marketing driven company that is also focused on building ventures with clients. From music publishing to production companies to record labels to client driven brands, Milk & Honey Ventures co-invests in aligned businesses and develops them alongside and in partnership with their clients. Milk & Honey takes an active management role in managing, staffing and building these companies.  Some of the biggest and most successful songs in the world are owned by Milk & Honey ventures, and the company will continue to grow these ventures in the coming years.

The Amsterdam-based artist management company Headliner Entertainment is a joint venture with ID&T. The client roster includes Dutch heavyweights Sunnery James & Ryan Marciano, Firebeatz, Brazilian superstars Bruno Martini, Cat Dealers, Illusionize and singer-songwriter Mayra. Headliner Entertainment leverages the agency’s unique expertise across music and live entertainment and marketplace intelligence, to provide strategic and creative solutions that empowers its clients and build lasting careers.

ID&T was established in 1992 and organizes around 80 events a year.  Part of the ID&T group are companies including b2s, ID&T Events, Q-Dance, Monumental (Awakenings), Air Events, Art of Dance and VD Events and events such as Mysterland, Amsterdam Open Air, Milkshake, Vunzige Deuntjes, Milkshake, Thunderdome, Defqon.1, Weekend Festival, Awakenings, Decibel Outdoor, and Masters of Hardcore.  ID&T reaches roughly 1.5 million visitors a year with her events.  Part of the ID&T group are also Platinum Agency and Most Wanted DJ-Agency, the two biggest hard dance agencies in the world, and management company Headliner Entertainment.