Today, genre-defying artist MYKA releases his new single “gucci bloom” via ESCNT Records. “gucci bloom” is MYKA’s first single release this year, following the recent success of his debut EP WHERE WE GO FROM HERE, which was released last year. The accompanying music video for “gucci bloom” is set for release this Friday, December 3rd.
In “gucci bloom,” the songwriter, who continues to push the status quo with his bold conceptualism and experimental poise, reflects on lost love and painful endings as it relates to dating. Inspired by a girl he met onTinder who abruptly cut things off leaving MYKA hurt and confused, the rich and emotionally poignant narrative lets his listeners know exactly what he’s going through, right down to the finest cracks in his broken heart. The song’s title is symbolic of the woman’s favorite fragrance, ‘Gucci Bloom’, and represents the fleeting memory of her scent and the last remaining token of their short-lived romance.
MYKA confides, “I was a little upset. I didn’t like how she did it. The message is basically about not repeating relationships or things over again the same way you did before but with different people. It’s happened to me a bit, but it’s just because I didn’t learn the other times. You gotta stop repeating bad habits. It’ll take time, but no matter what, always choose you first. It happens to the best of us especially when you’re in the moment.”
Featuring unabashed lyricism, warm intimate vocals, and a kaleidoscope of experimental soundscapes, “gucci bloom” is a ruminative late-night vibe that is relatable and cathartic.
“gucci bloom” can be downloaded and streamed HERE